Data brokers are selling your life. Here’s how to stop them.

The data broker industry is worth almost $400 billion. Whether it’s your Google Search history, movies you’ve streamed or a summary of your last doctor’s visit, they’re keeping tabs on your life.

Feel violated? You should. These brokers even sell your data to scammers so they can use it to target you. No wonder most people get overloaded with spam texts and calls every day.

You could spend the rest of your life trying to remove your data, but I found the best way to handle that for me. More on that below.

What data is collected?

It’s way beyond where you live and what you do. They track:

  • 🏡 Personal data: Your name, addresses, phone numbers and email addresses are all up for grabs.
  • 💲 Financial data: Think credit scores, purchase histories and your mortgage details.
  • ❤️‍🩹 Health data: This can include your prescription records and even health conditions.
  • 💻 Behavioral data: This covers your browsing history, social media activity and app usage.
  • 📍 Location data: Your GPS coordinates and frequently visited places are no secret.
  • 🏢 Employment data: Your current and former job titles, salary levels and employment history are all collected, too.

They compile this info into an incredibly detailed profile about you. It’s like they know your wants and needs before you do. Some of the info comes from data breaches and leaks. There’s been no shortage of those.

2024 (dis)honorable mentions

  • A database of over 180 million emails went up for sale on the Dark Web.
  • A hack leaked 170 million people’s info, including Social Security numbers.
  • A breach at Cisco exposed customers of major banks and phone companies like AT&T, T‑Mobile, Verizon, Barclays and Bank of America.

Why are breaches so dangerous?

It’s all about the ripple effect. We’re talking:

  • Identity theft: Criminals buy sensitive info to commit fraud.
  • Stalking and harassment: Access to your addresses and phone numbers makes it simple for them to get to you.
  • Financial loss: Data brokers make credit card fraud and phishing scams so much easier.
  • Invasion of privacy: You lose control over how your data is used or who accesses it.

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Yes, you can add a VPN to your TV - Here are a few reasons you should

You can use many methods to protect against cyberattacks, including strong passwords, antivirus software, a virtual private network (VPN), privacy-focused browsers and more. Tap or click here for our list of essential privacy tools that help you stay safe online.

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🔢 Undo it: You’re doing math on your calculator app and one wrong tap ruins everything. Not anymore. On a touchscreen device, swipe right or left to delete the last character. How do you make a seven even? Subtract the ‑s.

Another “godfather”: There seems to be at least a dozen people claiming to be the “godfather” of AI. The newest says OpenAI’s latest o1 model can scheme and deceive us. Yoshua Bengio is calling for better testing and regulatory oversight before things spiral out of control. Researchers have already found o1 is better at lying than previous models. OpenAI’s response? It’s safe. Uh-huh.

$12,000 surgery

Keratopigmentation changes the color of your eye by injecting dye into the cornea. It can be extremely dangerous. Potential side effects include bacterial infections, light sensitivity and even vision loss (paywall link). So not worth it.

Your employer can use this data against you – Don’t let them

One of the three largest credit bureaus, Equifax, is collecting data that could screw you out of thousands of dollars — or a job.

I dug up everything you need to know about a new database of 716 million income and employment records, including, potentially, yours. Why? Because I want you to always be tech-ahead and never tech-behind.

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🎶 I’m B-side myself: Make a playlist with your fam so you’re not bickering over the music. For Spotify, open the app, then head to Your Library and select the playlist. Tap the three dots in the top right > Share to send it. In Apple Music, go to Library > Playlists > three dots (upper right) > Share Playlist.

Good vibrations: It’s so much easier in Android 15 to adjust your keyboard vibrations. Before, you had to dig into the settings for each app. Now, go to Settings > Sound and vibration > Vibration and haptics. Use the sliders to adjust the buzzing to your liking, all in one place.

Before you text asking for a second date: Use Apple Intelligence’s new proofreading tool to catch embarrassing mistakes on an iPhone 15 Pro or Pro Max or any iPhone 16 model. Highlight your message, then press Writing Tools > Proofread. This works in any text-based app, like your email, Notes or social media.

Print a webpage without the ads: Go to PrintFriendly⁠.⁠com and paste in the URL to turn that page into a fully print-ready version. Click the yellow Preview button and that’s it. Nice!

Drowning in emails? Stay afloat with custom email filters in Outlook. Open Outlook on the web and click the Settings (gear icon) in the top right corner. Choose Email > Rules > Add new rule, then click Name to name your rule > Add a condition > Add an action. For example, Newsletters > The Current > Mark as important. Aren’t you smart?!

🗑️ One man’s trash: Microsoft’s Trade-in Program turns old gadgets into green. Head to its site, pick what you’ve got (laptops, tablets, gaming consoles — whatever), and receive up to $500. Amazon has the same program, so check to see which offers you more moolah.

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

Be an insider: TestFlight is Apple’s tool for anyone who wants to try apps before they hit the App Store. It’s perfect for beta testers who love being the first to explore new features, whether you’re on an iPhone, iPad or Mac, or using an Apple TV or even the Vision Pro.

📩 Your inbox isn’t safe: Hackers are sending sneaky phishing emails with SVG image attachments that slip past spam detectors. They open in a fake Excel spreadsheet with a built-in login form to steal your credentials. Others pose as official documents, prompting you to download something — but it’s malware. Never click on attachments unless you’re 1,000% sure they’re legit.

Character AI grooms children: Take “Anderley,” a bot described in its profile as having pedophilic and abusive tendencies. When told it’s talking to a 15-year-old girl, Anderley says, “You are quite mature for your age,” asks, “Are you a virgin?” and, like a real predator, urges you to keep the conversation a secret. Make sure your kids don’t download this abhorrent app.

⛑️ Big Tech is fighting the Kids Online Safety Act: It passed the Senate with overwhelming bipartisan support in July but has stalled in the House. The bill holds tech companies (gifted paywall link, WSJ) accountable for algorithms and designs contributing to mental health issues, addiction, bullying and exploitation. Tech giants Meta and Alphabet have poured nearly $90 million into lobbying efforts. Funny, Zuck won’t let his kids have social media accounts.

🖼️ So slick: Need to transfer photos, vids and docs from your Android device to a Windows PC? Forget email. Use Android’s free Quick Share for Windows tool. Works great!

1 free day at Disneyland

For Disney+ subscribers. The catch: You have to buy two days to get the third day free. That’s $330 total if you visit one park per day from now until Jan. 6. I guess they really need to get their subscriber numbers up.

Next time you need a meeting or reminder on the cal: Tell Siri or Google Assistant what your plan is, along with a date and time. For example, say, “Hey, Siri, set up a lunch meeting with Bob tomorrow at 1 p.m.” or “OK, Google, remind me to thaw the steaks tomorrow at 8 a.m.” Nice.

Argh, another crooked frame: Your phone can help next time you’re hanging something. On iPhone, open the preinstalled Measure app. Tap Level, then hold your iPhone against an object. On Android, open the Google app and search for “bubble level.”