$300,000
Paid over six months to TikTokkers willing to jump ship and go Instagram-exclusive. Meta’s contracts, which were sent to certain influencers with 1 million followers or more, are broken down into tiers (paywall link). The top one pays $50,000 a month to post 10 Reels between 15 seconds and 3 minutes in length. I’d take that hourly rate.
Tags: influencers, Meta