43.5 hours weekly

April 17, 2024

The time the average American home spends watching broadcast TV, traditional TV and streaming video. Half of that video viewing is done on a TV screen; the rest is split between phones, tablets and computers. These numbers don’t include videos on social media platforms, like TikTok, Instagram Reels and whatever videos on Facebook are called … We can probably double or triple the phone-viewing hours, then, right?