Post when it matters: On Facebook, weekdays between 9 a.m. and 3 p.m. is best. Wednesday posts get the most eyeballs. Weekends and outside of normal business hours are the lowest engagement times.
Hiring or looking for a job? Upgrade your LinkedIn profile to stand out
When most people find themselves unemployed or are looking for a career change, they head to a job board. But have you heard of LinkedIn? It’s a social media platform with a twist.
LinkedIn also offers excellent options for those looking to hire employees who don’t want to wait for a sea of faceless applications to pour in. It provides prospective employees unique ways to stand out and gives companies a fresh way to look for new talent. Tap or click for smart things you should be doing with your LinkedIn profile.
Job seekers are looking for a way to outshine their competition, while those looking to hire want to make sure they are finding a good fit. Let’s look at ways to make your LinkedIn profile stand out.
Add a video to your profile for a personal touch
LinkedIn has a feature to highlight your skills: Personal video. Commercial videos and advertisements have become increasingly popular in today’s social media climate, and now you can add one to your LinkedIn profile.
Everyone has a story that led them to their career path, and now you can highlight yours. With this feature, you can add a Cover Story to showcase your specific skills and background while highlighting your personality. If you are looking for a job, this video feature is a great way to shine.
If you are looking to hire someone, this feature allows you to get a personal look into prospective employees’ lives, something you don’t get with just a resume.
Hiring? Stand out as a company
LinkedIn isn’t just great for job seekers. It’s the premier platform for companies to find qualified candidates fast. In fact, it’s the platform we use to find new talent.
But how do you stand out as a company in such a fierce market? There are a few things you can do to outshine other employers.
- Have a detailed “about us” section. Be sure to answer basic questions like where you are based, what you offer and your company values.
- Post meaningful content highlighting your brand. Keep it light-hearted and entertaining to draw prospective employees’ eyes.
- Create a showcase page. This allows you to maintain a LinkedIn-style blog where you highlight your brand daily.
Haven't logged into LinkedIn lately? 5 reasons you really should be using it
How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.
Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.
Minimalist vibes, maximalist court fees: One influencer is suing another, claiming she copied her posts and “aesthetic.” Both hawk Amazon affiliate links for minimalistic “clean girl” products (aka everything boring and beige). Can vibes be copyrighted? Common sense tells me no.
700,000 people
Signed up for Bluesky in a week. The X rival is feeling pretty blue-tiful with over 20 million members and counting. Perks include feeds with custom algorithms and the option to pick your moderation filters.
Good enough for government work: Elon Musk is talking about bloated government departments and wasted taxpayer dollars in posts to his 205 million X followers. He’s targeting specific federal employees, too, like Ashley Thomas, who makes $172,075 a year as the director of climate diversification for the U.S. International Development Finance Corporation. This sparked a ton of memes and ridicule, such as, “Sorry Ashley Thomas Gravy Train is Over.” Ouch.
Meta killed over 2 million accounts this year: Scammers were using them for pig-butchering schemes. The fake profiles lured victims into bogus investment traps. These scams mostly come from Asia, where 300,000 people have been forced to work for criminals. But why did Meta let 2 million scammers make accounts in the first place? Because they can’t “afford” to hire people since they only made $40.59 billion in the last quarter. Silly me.
🚨 No one wants to give you money for nothing: X rival Bluesky just hit over 20 million members. Big shocker (not), crypto scams are now everywhere on the platform. There’s an AI-generated pic of Mark Zuckerberg promoting a fake “MetaCoin.” Others are dangling “FREE Bitcoin & Ethereum.” Don’t take the bait; report the spam and move on.
🗞️ We’re in trouble: Nearly 40% of Gen Zers get their news from social media influencers. X is the go-to news source, with Instagram close behind. Male influencers outnumber women 2-to-1, and news influencers lean a bit more right than left (27% to 21%). Wonder how long it’ll take for TikTokkers to be moderating debates.
🛑 Big Tech, big trouble: President-elect Donald Trump has chosen Brendan Carr to lead the Federal Communications Commission. His first order of business? Cracking down on tech companies like Google and Meta for censorship and content moderation. What’s standing in his way? The FCC needs Congress’ permission to make changes.
Big Bluesky: Over a million people have joined X competitor Bluesky since the election. It’s a top free app on Apple’s App Store and Google Play now; Meta’s Threads is at No. 2, with 11 million active users. Heck, even X has grown by 5% since Election Day.
Not your dentist’s advice: TikTok’s latest stupid viral trend, oil-pulling, has people swishing cooking oil around their mouths for five to 20 minutes. Why? To whiten teeth and prevent gum disease. There’s some evidence it improves gum health, but it’s nowhere near as effective as mouthwash or, ya know, brushing your teeth.
275 million accounts
Using Meta’s Threads, the rival to X. Zuckerberg says it’s on track to be their next major social app, with over 1 million people signing up each day. I think it’s kinda lame …
$29.9 million in profits
For Reddit in the third quarter. What’s the big deal? It’s the first time the company has been profitable in its nearly 20-year existence. The number of users jumped almost 50%, too, and they’re making millions letting AI companies use posts and comments for training.
Burned by the bot: Redditors are fuming at loved ones turning to ChatGPT mid-argument. One 25-year-old says his girlfriend consults the bot and returns with a perfectly structured argument, dissecting his every word. When he opens up about his feelings, ChatGPT calls him “insecure” and says he lacks the “emotional bandwidth” for the conversation.
The next big app? You heard about it here first. Gen Z is buzzing over a new messaging app called Daze that’s set to drop on Nov. 4. With over 200,000 people already on the waitlist and promo videos racking up millions of views, the hype is real. That’s the thing about tech: There’s always something new coming.
Divorced Barbie comes with all of Ken’s stuff: When social media stars divorce, splitting assets is tough. Lawyers factor in current values, the stars’ future earning potential, and who came up with the best pranks or did the most editing. Take “MikeAndKat” — they had 4 million followers when they split. Kat got the TikTok account and blew it up, while Mike got the YouTube channel … and it flopped. Ouch.
Worth a try if your Facebook account gets hacked: Meta doesn’t care if your FB account is hacked. One woman had to use Facebook’s automated help page, which sent her account’s reset code straight to the hacker’s email. It wasn’t until she paid $14.99 a month for Meta Verified that she finally spoke to a live agent and got her account back.
😟 Anything for clout: YouTuber “Norme” is livestreaming himself in solitary confinement for a month to see if he goes insane. He’s locked in a pitch-black storage container with just a mattress, and after 150 hours, he’s already rambling about aliens and making weird noises. He’s making money doing challenges, like $5 for a handstand or $50 to tape his mouth shut for an hour.
👑 A royal first: Sarah Ferguson, the Duchess of York, just became the first British royal family member to join TikTok. The 65-year-old, who was diagnosed with breast cancer last year, plans to share an intimate look at her journey. It’s strange to me she only has a little over 2,000 followers.