Hiring or looking for a job? Upgrade your LinkedIn profile to stand out

August 27, 2024

By Kim Komando

When most people find themselves unemployed or are looking for a career change, they head to a job board. But have you heard of LinkedIn? It’s a social media platform with a twist.

LinkedIn also offers excellent options for those looking to hire employees who don’t want to wait for a sea of faceless applications to pour in. It provides prospective employees unique ways to stand out and gives companies a fresh way to look for new talent. Tap or click for smart things you should be doing with your LinkedIn profile.

Job seekers are looking for a way to outshine their competition, while those looking to hire want to make sure they are finding a good fit. Let’s look at ways to make your LinkedIn profile stand out.

Add a video to your profile for a personal touch

LinkedIn has a feature to highlight your skills: Personal video. Commercial videos and advertisements have become increasingly popular in today’s social media climate, and now you can add one to your LinkedIn profile.

Everyone has a story that led them to their career path, and now you can highlight yours. With this feature, you can add a Cover Story to showcase your specific skills and background while highlighting your personality. If you are looking for a job, this video feature is a great way to shine.

If you are looking to hire someone, this feature allows you to get a personal look into prospective employees’ lives, something you don’t get with just a resume.

Hiring? Stand out as a company

LinkedIn isn’t just great for job seekers. It’s the premier platform for companies to find qualified candidates fast. In fact, it’s the platform we use to find new talent.

But how do you stand out as a company in such a fierce market? There are a few things you can do to outshine other employers.

• Have a detailed “about us” section. Be sure to answer basic questions like where you are based, what you offer and your company values.
• Post meaningful content highlighting your brand. Keep it light-hearted and entertaining to draw prospective employees’ eyes.
• Create a showcase page. This allows you to maintain a LinkedIn-style blog where you highlight your brand daily.

If you are looking for a career change or hiring, LinkedIn is the place for all your professional needs. Want to find your next great employee? Visit LinkedIn.com/Kim. What do you have to lose?