Why, Wendy’s, why

Why, Wendy’s, why? Just when you thought burger prices were sacred, Wendy’s says, “Hold my Frosty.” CEO Kirk Tanner says they’re spending $20 million on digital menus for “dynamic pricing.” You know it as surge pricing — like Uber, but for your burgers and fries. I’m surprised because Wendy’s doesn’t cut corners.

Tags: digital, dynamic pricing, pricing, Uber