Yarr, the booty

December 13, 2024

🏴‍☠️ Yarr, the booty: Bitcoin millionaire Jon Collins-Black set up a real-life treasure hunt to promote his new book, “There’s Treasure Inside.” He buried five treasure chests worth over $2 million across the country. They’re filled with actual treasure, too — items owned by Pablo Picasso and George Washington, shipwreck bounty, gold, and rare Pokémon cards. Such a great marketing idea!

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