YouTube has a free, easy-to-use ad tool perfect for small businesses
Everyone is feeling the financial crush from the COVID-19 pandemic these days — and businesses are not immune. The loan program recently launched to help small businesses retain employees and get through the tough times ran out of money in a matter of days, even as business owners waited in line for help.
Clearly, businesses are struggling right now and millions of Americans have already lost their jobs. But don’t give up hope, there are still companies out there that are hiring. Tap or click here to see a list of available positions.
One company trying to lend a helping hand is Google, which recently launched a program to help businesses who don’t have the resources to create video ads from scratch. The tool can be used to create ad content and more.
What is YouTube Video Builder?
Businesses have been feeling the economic fallout from coronavirus and are running, in many cases, on very reduced budgets. Even if they had the funds, a lot of businesses don’t have the manpower to craft their own animated ads right now with the majority of the country working outside of the office.
Google recognized these issues and launched the YouTube Video Builder as a way to help businesses build their own animated video advertising without having to spend a ton of money doing so.
In fact, the tool is free — so small businesses won’t have to spend ANY money to create videos that can be used for advertising campaigns, emails, websites or to keep customers informed on social media.
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Who can — or should — use YouTube Video Builder?
The tool is geared toward people running a business: either small or larger business owners who need to be able to create their own video ads. Ali Miller, director of product management at YouTube ads, explained how the new tool could work for a number of different businesses in a recent blog post, stating:
“Different businesses have different creative needs. A restaurant may want to communicate changing hours or promotions, while a supermarket may highlight new services like curbside pickup.
‘For brands or agencies with existing video resources, Video Builder can help bring agility and experimentation to the creation process by generating supplemental, lightweight videos.
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