Airlines collect a lot more data than you realize

The future of flight is here and it’s not jetpacks — it’s in-air surveillance. If you thought the most invasive thing that could happen on a plane was the person in front of you reclining, I have some bad news, friend.

Airlines already collect and track your data, including:

  • Booking details, like your name, email address, phone number, passport and payment information. The weight of your bag (and you, depending on the airline) is tracked, too.
  • Frequent flyer programs, including your travel patterns, seat selections, meal choices and other preferences. 
  • Onboard Wi-Fi usage, primarily the sites you visit and how much time you spend online. 

And if you think that’s where their snooping ends, prepare for turbulence… 

Here’s where they get extra data-hungry

Airlines also track your customer service requests, car rentals and other travel add-ons. Some airports even use facial recognition.

But I’m willing to bet you never thought they’d track:

  • What you drink or eat in-flight and when your beverage is empty. This way, flight attendants can come prepared with refills. Nice, right? Airline food is so plane.
  • Your flight history (and complaints) for attendants to see if you’ll be a good passenger or not. Yup, you’re entering the judgment zone.
  • Your in-flight viewing preferences based on how you use seatback displays to shop, watch shows or get info.

Airlines claim this data collection will provide a better experience for you and me, but is the extra convenience really worth your privacy?

Why so focused on flyer data?

It’s all about cold, hard cash. Airlines save big bucks by rationing out only the food and drinks data tells them passengers want. And it gets even more cutthroat: They can also prioritize frequent flyers and give less to passengers who don’t pay premium prices.

Not to mention, there’s always a possibility an airline or its vendors will repackage your data and sell it to marketers for even more money. Those are not the kind of frequent flyer points I want to earn.

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Little trackers use signals from other phones to determine where they are located. Toss one in your luggage and you can see whether it made it to your destination or point out to the airlines where they lost it.

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Taking a trip soon? Do what I do. Before you get on the plane, Team Android, stick a Tile Mate tracker (or, Team Apple, an AirTag) into your suitcase. If the airline loses your luggage, the app can help track it down.

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The airlines: now they're coming for your profile

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