Hiring or looking for a job? Upgrade your LinkedIn profile to stand out

When most people find themselves unemployed or are looking for a career change, they head to a job board. But have you heard of LinkedIn? It’s a social media platform with a twist.

LinkedIn also offers excellent options for those looking to hire employees who don’t want to wait for a sea of faceless applications to pour in. It provides prospective employees unique ways to stand out and gives companies a fresh way to look for new talent. Tap or click for smart things you should be doing with your LinkedIn profile.

Job seekers are looking for a way to outshine their competition, while those looking to hire want to make sure they are finding a good fit. Let’s look at ways to make your LinkedIn profile stand out.

Add a video to your profile for a personal touch

LinkedIn has a feature to highlight your skills: Personal video. Commercial videos and advertisements have become increasingly popular in today’s social media climate, and now you can add one to your LinkedIn profile.

Everyone has a story that led them to their career path, and now you can highlight yours. With this feature, you can add a Cover Story to showcase your specific skills and background while highlighting your personality. If you are looking for a job, this video feature is a great way to shine.

If you are looking to hire someone, this feature allows you to get a personal look into prospective employees’ lives, something you don’t get with just a resume.

Hiring? Stand out as a company

LinkedIn isn’t just great for job seekers. It’s the premier platform for companies to find qualified candidates fast. In fact, it’s the platform we use to find new talent.

But how do you stand out as a company in such a fierce market? There are a few things you can do to outshine other employers.

  • Have a detailed “about us” section. Be sure to answer basic questions like where you are based, what you offer and your company values.
  • Post meaningful content highlighting your brand. Keep it light-hearted and entertaining to draw prospective employees’ eyes.
  • Create a showcase page. This allows you to maintain a LinkedIn-style blog where you highlight your brand daily.

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Reset your Roku password before it's too late

Roku was hacked over the weekend. To keep yourself protected, I suggest changing your password ASAP!

Quick and easy upgrades

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Want to grow your small biz on social? Instagram Reels and YouTube Shorts are now better than TikTok (paywall link) for growing your audience. In 2023, brands spent 700% more on YouTube Shorts creator partnerships than the year before. Gotta go where the money is!

FTC cracks down on fake followers and reviews

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Fake followers? Fake likes? The FTC is done playing around. I’ll tell you why the crackdown could mean big fines — or worse — for influencers and brands pulling these tricks.

I pita the fool: Amazon just launched its own food brand: Amazon Saver. They say it’s to fight high grocery prices, but it’s really meant to take on Target and Walmart brands. Most Amazon Saver items are under $5. For example, a pound of smoked ham is $3.79, but dang … there are a ton of preservatives in there. Be sure to check the ingredients. Prime members score an extra 10% off.

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

$12,000 

To take a four-day class at Harvard. The course, Business of Entertainment, Media and Sports, is open to non-Harvard students and covers the economics of modern-day brands (paywall link) from Nike to MrBeast. Alumni include celebrities looking to build an empire, like Channing Tatum and LL Cool J. Oh, to be a fly on the wall.

🧥 MagSafe for coats: Jony Ive, designer of the iPhone, has invented a new button. His company, LoveFrom, teamed up with luxury brand Moncler to create a down-filled vest that transforms into a field jacket, parka or hooded poncho using magnetized buttons for easy swapping. FYI: It took four years to develop, so it’ll cost more than a few iPhones.

Do the new AI laptops live up to the hype?

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A new wave of AI laptops from top brands like Dell, Lenovo, and Asus just hit the market. With a hefty price tag, are they really worth it?

🚨 Don’t buy pills on eBay: Some SKALD diet pills on the platform tested positive for meth in a random drug screening. Watch out for brands like PhenQ, Govvi WOW! and Phentamene XT, too; they could be fake or tainted with banned ingredients that cause heart attacks … or worse. Talk to your doc instead.

Talk to the kids: Influencers and athletes are pushing highly addictive nicotine pouches on social media. They’re marketed to teens as flavored little bags in colorful containers. Brands include Velo, On! and Zyn.

📸 Sayonara, snoops: A Japanese sportswear brand just launched infrared-blocking fabric to protect athletes from creepy photographers looking to take naked pics. Clothes already block visible light, but this new material stops thermal cameras from capturing heat signatures. Neat, right?

💊 CVS recall: Over the past decade, CVS has pulled 133 over-the-counter meds of its own in-store brand off the shelves. From bacteria infestations to moldy factory vents and even incorrect dosing, the recall reasons vary. The top offenders are eye drops, cough medicines and constipation treatments. Check your house for any.

#BlueCollar: That’s the hashtag Gen Z influencers are using to show young Americans that blue-collar jobs can be a goldmine. Take construction gigs, which pay newbies more than entry-level accounting jobs — and minus the student debt. They’re not giving out this knowledge just to be nice; electrician Lexis Czumak-Abreu rakes in $200,000 a year from clicks and brand deals alone.

🥤 Ugh, not Martinelli’s! The FDA has yanked 28 drinks off the shelves this year for undeclared drugs and cancer-causing chemicals. Martinelli’s apple juice is chock full of arsenic and Fiji Water is full of bacteria. I’ll keep you updated on more offenders as the brands are released.

🚨 TikTok malware in your DMs: Celebs like Paris Hilton and big brands like CNN are getting hacked on TikTok — no clicks needed! Just opening a DM lets the malware sneak right in (paywall link). The strange part? The infected accounts haven’t posted anything fishy yet.

Play to pay: At 22, Kyasia Watson is raking in over $100,000 a year from Roblox. Nope, she’s not streaming; she’s a digital fashion designer who collabs with big brands to craft in-game items, clothes and accessories for player avatars. Roblox has 77 million daily active users, btw. Cha‑ching!

Social media is overrun with pics and videos of celebs: These product endorsements are mostly AI-generated scams. Recently impersonated? Jennifer Lopez pushing skincare, Tom Hanks promoting a dental plan and MrBeast hawking iPhones. Don’t fall for it. Look for reviews, don’t buy directly from social media, and stick to well-known brands.

$210 a pair

For fancy jeggings, or leggings that look like jeans. Yep, denim sweatpants are the latest Gen Z fashion trend, and high-end brands are selling them for $120 to $250 a pair. You can get ‘em for way less on Amazon, of course, if you have to own a pair.

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

Solar storm tech issues: There weren’t too many disruptions from the recent global light show, but Starlink’s satellites had a few glitches. Interestingly, GPS navigation systems used by John Deere tractors and other brands to create ultra-tight, straight lines for planting were knocked out — and during a peak planting season. I was so bummed I saw nothing in the skies over Phoenix.