Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.

Visit LinkedIn.com/Kim and post a job for free.

1. Sales prospecting

If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.

This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.

Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.

With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.

An IDC social buying study revealed:

  • 75% of B2B buyers use social media to make buying decisions.
  • 50% of B2B buyers use LinkedIn to make purchasing decisions.
  • 76% of B2B buyers prefer to work with recommendations from their professional network.

Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.

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How to spot a fake retail website before you buy

I got a question this week from Janet in Idaho. She was scrolling Instagram, clicked an ad for a super-cute dress and bought it. Next thing you know, there are bogus charges on her debit card. “How the heck did that happen?” she asked me. “It was a website I’ve shopped on before.”

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Sellers, beware of this new eBay scam

People are buying high-ticket items on eBay, filing returns, then sending back thank-you cards instead of the product. Sellers are reporting the scam (with proof the return label is on a tiny envelope) but get stuck in an endless appeals process. Good luck getting eBay on the phone to help. I’d steer clear for now.

Useful deals under $20

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

Buying in bulk: There’s a sweet new beta feature in the Costco app. You can search to see if what you want is in stock at your store. Go to the Warehouse tab, then see if you have the option to Search Warehouse Inventory. Log out of the app and log back in if you don’t see it. If it’s a no-go after that, sorry, you’ll have to wait.

Why you can’t trust Zillow’s home values

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Zestimates might look like the gold standard, but they’re often way off. Here’s what you need to know before buying or selling.

Stop buying movies on Apple, Amazon and others: A new California law will force digital stores to admit you’re licensing content and you don’t actually own it. This is in response to companies like PlayStation and Ubisoft deleting games from players’ accounts after shutting down the servers. 

Prices at the grocery store changing before your eyes

When I saw this in action, I knew you’d want to learn about it. Grocery stores across the country are swapping out printed price stickers on aisles for electronic ones. Retailers say it saves time. But the cost of an item could change in the time it takes you to walk from the deli to the frozen aisle.

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Things NOT to buy on FB Marketplace

I love saving money as much as the next person, and buying big-ticket items used is a good way to do it. Facebook Marketplace is a super easy way to score deals near you … but there are certain things you should stay far away from.

Organization on sale!

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

Stolen phone checker

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Thinking about buying a used smartphone to save money? Be careful — if it’s reported stolen, it could be locked and totally useless.

🚨 eBay scam alert: People are buying high-ticket items on eBay, filing returns, then sending back thank-you cards instead of products. Sellers report the scam (with proof, but the return label is on a tiny envelope) and get stuck in an endless appeals process. Find another place to sell your expensive stuff.

🏠 Buying or selling property? Scammers are targeting you. A sharp title company owner just stopped a fraudulent sale. The first clue: The seller’s driver’s license was from West Virginia, but the property tax bills had been sent to the Bahamas since 1978. They asked the seller to video chat to confirm, and the seller, a woman who said she was deaf, turned out to be a looped AI video. Here’s what the faker looked like.

Buying a house or wiring money? A former Mastercard exec nearly lost $100,000 after scammers got into her real estate agent’s email account. They posed as a title company, requesting an “accelerated” payment (paywall link). The wire instructions had the same letterhead and typography, but the phone number and email were off. Luckily, she called the original number and dodged the scam. Always double-check the details.

3 ways grocery stores track you

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You’re not just buying dinner — retailers are watching your every move, from your purchases to your location.

🛰️ Bound to happen, lunar or later: Starlink’s new plan to stop scalpers from buying their cheaper satellites and hawking them elsewhere? An “outside region fee.” If you buy a satellite internet kit (standard or mini) from one region and activate it in another, expect an extra charge of up to $300.

You’re SOL … if you bought movies through Redbox. The company filed for bankruptcy, closed down the big red kiosks, and now the app is gone, too. This is your friendly reminder that when you buy digital content, you’re buying the right to watch for now.

🚨 $400K MIA: A Silicon Valley woman nearly lost her down payment when a scammer infiltrated the email thread between her and her real estate broker. They convinced her to wire the money to a new account. It took banks five months to get it back. If you’re buying, talk through the wire instructions upfront with your broker, and when it’s time to send, call to confirm the details.

🚗 Airbag scam: If your airbags go off, shady garages will replace ‘em with cheap ones (or none at all). You won’t know until it’s too late, and those airbags can injure or kill you. If you have a used car or are thinking about buying one, go to Carfax and plug in the vehicle identification number (VIN). They’ll tell you for free if your car’s airbags have ever gone off.

🚨 Homebuyers, beware: A New Jersey couple was duped out of $32,500 when trying to buy their dream home. Scammers faked an entire email thread with their lawyer, the seller’s lawyer and the real estate agent. They wired the down payment to crooks. The scam email addresses were one letter off from the real ones. Wowsie, watch out if you’re buying or selling a home.