Smart ways to make more money and find new customers
Small business owners must build trust, set trends and share their customers’ values. Connecting with customers is one of the most important ways to make money.
Success starts close to home. Before connecting with customers, you must build strong bonds with your teammates. Tap or click here for five leadership secrets every small business owner should know.
If you’re feeling overwhelmed, keep reading. Kim started her brand from the ground up and learned many tough lessons. Here is some of her best advice for any small business owner.
1. Choose a solid and memorable brand name
Pick a name that rolls off the tongue. You also want to pick one that inspires good feelings in whoever is talking about your business. There’s a lot of psychology at play.
A 2006 study scanned people’s brains to see how they responded to name brands. Researchers made a shocking discovery. Brand names trigger more of an emotional response than other words.
A more recent study found that favorite brands activate two brain regions. These aren’t just any brain regions: They’re the parts that are important for developing close interpersonal relationships. Scientific American shares all the details.
You can use this knowledge to your advantage
Here’s the main takeaway. When we talk about brands, we process the name through the more emotional parts of our brains.
As a small business owner, you can influence your customers’ emotions. You can use that power for good — and profit. Sadly, there’s no one-size-fits-all formula for a good brand name. Here’s our advice:
- Do some soul-searching.
- Invest in research to find a good name.
- Be original without being esoteric.
If you’re stuck, flip through the dictionary. You may not find the business name you stick with, but it will get the gears turning.
ChatGPT pro tips: How to get better-branded copy, social media posts and marketing materials
I read a stat that blew me away. HubSpot surveyed marketers and 78% say the industry changed more in the past three years than in the last five decades.
I agree, and it’s even more challenging to stay up to date with how much there is on all our plates. That’s where AI comes in.
Small biz tip: Ways to make 2023 your best year yet
Prepare your business for the new year with these five small business resolutions for 2023. We’ll help you cut costs, gain new skills and find ways to optimize your work life. It’s time to be more strategic with your marketing goals, develop your online presence and whip your finances into shape.
Grow your small business: 4 free ways to learn digital marketing
You can have the best product in the world, but that won’t mean anything if you don’t know how to market your business. To attract customers to your site, you must arm yourself with marketing strategies. Luckily, there are tons of free ways to learn digital marketing.
How to buy Google search ads for your business or side hustle
Marketing for your small business used to be as simple as sending out a few fliers or having an ad posted in a newspaper. If you were feeling ambitious, you could spring for a television commercial. Those days are gone.
Own a business? 3 places to run ads
Digital marketing makes advertising your business more accessible than ever. But that doesn’t mean it’s easy, especially if you’re diving into online advertising for the first time.
Along with where to advertise, you have to put a ton of thought into who your primary audience is and what ad types you want to use. You’ll also have to consider analytic capabilities, targeting strategies and — of course — the dreaded budget. It’s time to dust off your spreadsheets and get ready to look over every number.
Beware of these robocalls trying to rip you off
Nobody likes robocallers, and it’s not just because of how annoying and frequent their attempts to reach you are. Every day, more evidence emerges of robocallers using deceptive tactics to trick people into wasting money or giving up personal information — and the issue only continues to escalate.
Tech tip: Use this free online tool to make simple graphics out of complex data
We all love sharing statistics and data on social media. After all, numbers can reveal some shocking truths about the world! There’s just one thing to remember: Most people will ignore your posts if you aren’t using attractive data visualization techniques.