Reset your social media algorithms

Still stuck in election season on your social media feed? Or maybe you bought one bottle of perfume and now Big Tech thinks you’re launching a beauty empire. Algorithms are smart, but they don’t know when you’re ready to get back to your regularly scheduled programming, like cat videos and memes. Here’s how to reset your feed and take control of what you see.

Start with Facebook

Goodbye, annoying ads. It only takes a minute to kick out the things you no longer want to see.

🛠️ The fix: Filter your advertising topics by going to Settings & Privacy > Settings > Account Center > Ad Preferences > Customize ads.

Now, on to YouTube

Say your family is staying with you for the holidays and your niece is watching cartoons on your YouTube account all day long. Now that’s all YouTube recommends. Delete your search history to get things back to normal.

🛠️ The fix: On the YouTube app, tap You to bring up your History. Tap the cog icon > Settings > Manage All History. At the bottom, you’ll see DELETE with a blue down arrow. Tap from the dropdown menu to delete videos from today, a custom range or all time. Click X to remove items individually, if you prefer.

Going forward, turn off your viewing history any time you don’t want those vids in your algorithm. You can set your video and search histories to autodelete, too. Now your YouTube is back to how you like it, with my video podcast at the very top. You’ll love it!

TikTok tracks your habits

TikTok’s algorithm is built to keep you on the app. Every time you like, follow or comment on something, it tells the algorithm you’re interested in a video, and more videos like it will pop up on your For You page. Disliking a video or writing a nasty comment doesn’t matter, by the way; you still kept watching.

🛠️ The fix: Reset your feed. Open your Profile in the bottom right corner then press the three lines at the top right > Settings and Privacy > Content Preferences > Refresh Your For You Feed > Continue.

Fine-tune Instagram

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Smart ways to make more money and find new customers

Small business owners must build trust, set trends and share their customers’ values. Connecting with customers is one of the most important ways to make money.

Success starts close to home. Before connecting with customers, you must build strong bonds with your teammates. Tap or click here for five leadership secrets every small business owner should know.

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Is your uncle always posting? Snooze him on Facebook so his posts won’t show up on your News Feed. Click the three-dot icon (top left corner) on one of his posts and select Snooze [friend] for 30 days. Don’t worry, you can still pick Unfollow [friend] for a more permanent solution.

There’s no fun in these funerals: Scammers are creating 24/7 fake funeral livestreams on Facebook and tricking people into handing over their credit card info. They use real photos and details about a person who’s passed, then they ask for a card “to verify your location” and secretly set you up for recurring payments.

Trivia

When Facebook launched around 20 years ago, you could “poke” someone in your friends list to get their attention. When did the poke go away and the “like” option arrive? Was it … A.) 2007, B.) 2009, C.) 2010 or D.) 2012?

Find the answer here!

How to take the perfect profile pic for social media sites

Your profile picture is more important than you might think. It’s your chance to make a good first impression on the world. That’s why you must know how to take the perfect profile picture for all your accounts.

Say you’re applying for a new job. Potential employers will run background checks on your social media presence. You need to have good pictures that show you at your best.

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💔 Another romance scam victim: A 77-year-old Florida widower lost over $100,000 after falling for “Julia” on Facebook. The two chatted for eight months, and she promised to relocate from the U.K. to the U.S. after paying off a debt to a man in Minnesota. Hoping to speed things up, he sent cash to a home and a bank in Minneapolis. The twist? “Julia” wasn’t real — it was a 26-year-old man in Minnesota the whole time.

Channel your inner detective: Every Facebook photo has an ID number that lets you find exactly who posted it. On your computer, right-click on a photo on Facebook, then hit Open in New Tab. In the new tab, look at the address bar, and copy the middle set of numbers in the URL. Then, type https://www.facebook.com/photo.php?fbid= in the address bar and paste in the numbers right after the equal sign. Press Enter and bada-bing.

😚 Bye, bye, bye: When you see an ad you don’t want to see again on Facebook, look in the top right corner of the ad itself. Find the three-dot icon and tap Hide Ad.

🚨 Hackers’ latest Facebook tricks: They’re stealing accounts to post fake product listings on Marketplace or in status updates or stories. Or they’re using those stolen profiles to post that someone has died and they need money for the funeral. PSA: Have strong passwords and lock your profile so only your friends can see it.

Worth a try if your Facebook account gets hacked: Meta doesn’t care if your FB account is hacked. One woman had to use Facebook’s automated help page, which sent her account’s reset code straight to the hacker’s email. It wasn’t until she paid $14.99 a month for Meta Verified that she finally spoke to a live agent and got her account back.

If I could turn back time: Look up your first-ever post on Facebook. Open your profile on the web, click the Filters button above your own posts and then Go to. You can browse back to the month and year you signed up. Delete these posts if they’re too cringey, OK?

Meta’s hiding political posts: A woman who usually pulls in millions of views on Instagram saw her audience drop 63% after using the word “vote” in 11 posts. One in five American adults gets their news from Instagram, but Meta still directs its algorithm away from content related to laws, elections, crimes or anything else controversial (paywall link). Yup, it’s happening on Facebook, too.

“Facebook is so lit,” said no Gen Zer ever: Zuckerburg knows this, so they’re going all in to capture those younger eyes for more billions in ad revenues. They’re showing nearby events, groups and activity recs. Short video clips now look like TikTok, and friends can find profiles of people you can date. Just wait till Grandma sends you a DM like, “You have such a pretty face. Pull your hair back so it shows.”

Leave the oversharing to your aunt on Facebook: Some apps share your data with other people, not just advertisers. This includes big names like Google Maps and Venmo. Here’s how to change the privacy settings. (I wish I had room for all the steps here!)

Meta’s new AI tool jams: If you run ads on Facebook or Instagram, you can now turn still images into videos. I like this example: A simple jar of strawberry jam upgraded with floating, animated strawberries. The feature is live but not for everyone yet.

💰 Make money on Facebook: Meta has paid out over $2 billion to Facebook content creators in the past year alone for videos, Reels, photos and text posts. To see if you’re eligible, from your Facebook for Creators page, tap Menu > Professional dashboard > Monetization. Coming soon: Facebook Content Monetization Beta, which puts your in-stream ads, ads on Reels and performance bonuses all in one spot. Right now, it’s invite-only, but you can ask to join.

🚨 Seven years of slacking: Meta’s been slapped with a $101 million fine for storing up to 600 million Facebook and Instagram passwords in plain-text format. That’s a major security no-no. Even worse? The breach was discovered in 2019, but some passwords had been unprotected since 2012 and were searchable by over 20,000 Meta employees. The fine isn’t big enough.

Facebook ad tip for small-biz owners: Use Engagement Custom Audiences to target people who’ve already interacted with your content (e.g., someone who has liked one of your posts or watched a video). This cuts the cost of getting a qualified lead. Love that! To get started, go to Ads Manager > Audiences > Create a custom audience.

Trivia

What was the most downloaded app of the 2010s? Was it … A.) Twitter, B.) Skype, C.) Facebook or D.) Candy Crush?

Find the answer here!