A Michigan mom thought she found the perfect home to rent on Facebook. Instead, she walked into a scam that cost her $2,500.
Good post + bad timing = zero likes. Let’s fix that.
Midjourney
Are your carefully crafted social media posts getting the same amount of attention as a tree falling in the forest with no one around? As the French say, that’s no bueno.
Running a business is hard enough without your social media posts falling flat. You spent 30 minutes picking the perfect image, debated emojis for another 12, added hashtags that deserve a Pulitzer, and then? Radio silence.
Truth is, timing matters. A lot.
Social media platforms don’t care how good your post is if you’re posting when nobody’s watching. So here’s the inside scoop on when to hit publish, plus some quick-hit tips to help you win the algorithm game.
📅 Best times to post by platform
Instagram: Reels get better engagement during lunch hours (11 a.m. to 1 p.m.)
✔️ Best: Monday through Thursday, 9 a.m. to 11 a.m.
❌ Avoid: Late nights and Sundays
Facebook: Go live or ask a question. Facebook likes conversations.
✔️ Best: Weekdays, especially Tuesday and Thursday, 8 a.m. to 12 p.m.
❌ Avoid: Weekends after 2 p.m.
X: Short, punchy posts with a strong hook work best. No rambling.
✔️ Best: Weekdays around 9 a.m. or 12 p.m.
❌ Avoid: Friday evenings
LinkedIn: Lead with insight or value, not a sales pitch.
✔️ Best: Tuesday through Thursday, 8 a.m. to 10 a.m.
❌ Avoid: Evenings and weekends
TikTok: First 2 to 3 seconds matter most. Hook your viewer instantly.
✔️ Best: Tuesday, Thursday and Friday, 2 p.m. to 5 p.m.
❌ Avoid: Posting just once a week
✅ Schedule posts in your PJs
Want to stay consistent on social media without being glued to your phone 24/7? Here’s an insider tip. Use smart scheduling tools like Buffer, Later or Hootsuite to post at peak engagement times even if you’re still in bed sipping coffee.
LinkedIn secrets for success
ChatGPT
LinkedIn isn’t just a digital résumé graveyard full of corporate buzzwords and “Let’s circle back” types. This is the one social platform where being smart actually works in your favor. Over 250 million folks in the United States use LinkedIn. You probably do, too, but you’re not using it right.
🔍 Crime authors have a secret weapon: When they need to get the gory details right, they turn to a Facebook group called Cops and Writers. There, authors can ask real officers how much blood would actually come out of a wound, or whether it’s “spatter,” not “splatter” (paywall link).
🛍️ Set up shop: Turn your followers into customers with an Instagram shop. You’ll need a Business profile, which you can create during setup. Just go to the Facebook Shops page, click Get Started and follow the steps. Once approved, tag products in posts, so your followers can buy them easily. Buy my shirt, my ego and the dream I had when I posted this.
Tech how-to: Delete apps the right way
I just swiped through my apps and found, uh, six I’ve never used or haven’t opened in months. Yep, it even happens to me. You have grand plans to meditate, organize your to-dos, fix your pics, whatever, and you download an app for the job. But then, the romance ends.
Creepy data grab and how to make it stop
This is the kind of thing that makes you wish flip phones were still a thing. The world has moved from marketing to digital profiling. We are being tracked like never before.
Advertising giant Publicis Groupe just released a video bragging that its CoreAI platform tracks a staggering 91% of all adult internet users. Yes, that probably includes you, me and everyone we know.
Teens make $1M selling junk on Facebook — April 19th, Hour 3
Can your trash make you rich? Two high schoolers flipped junk from the dump into over $1 million on Facebook Marketplace. Plus, OpenAI drops $10 million on a domain, window-washing robots are here, and stores are using weather data to time their discounts.
👨👩👧👦 Teens on Facebook? Meta’s on it: From the “What took you so long?” department. New teen accounts come with parental controls baked in, no setup fuss. Meta says you’ll get eyes on screen time, friends lists and they can’t message strangers or tweak privacy settings without your say-so. Yea, right. Just like when we didn’t use fake IDs.
🏠 Gotta be smarter than the scammers: A Michigan woman lost $2,500 after falling for a phony Facebook Marketplace listing. It had a tour video, she paid the security deposit, got the keys … and then showed up to a place that wasn’t even for rent. PSA: Do a reverse image search, verify the address on Google Maps and never pay with Zelle, Venmo or gift cards.
📅 Social on autopilot: Want to save time on social media? Schedule your Facebook and Instagram posts on Meta Business Suite. Head to the Home tab and tap Create post. Under Scheduling options, select Schedule to pick a date and time. You’re all set. Work smarter, not post from bed at midnight harder.
Viral missing cop post is a total scam – April 5th, Hour 1
A viral Facebook post says a 27-year-old cop vanished. Here’s the deal: Sgt. Katie Cunningham is alive and well. She joins us to set the record straight. Plus, the truth behind the latest TikTok ban rumors and how tariffs could boost your YouTube views.
Ditch the algorithm junk: Facebook is adding a new Friends tab that only shows posts, stories, Reels and birthdays from people you actually know. No sponsored content, suggested posts or group clutter. Look for it in the navigation bar.
👋 Please go away: When you see an ad you don’t want to see again on Facebook, look in the top right corner of the ad itself. Find the three-dot icon and tap Hide Ad. If only it was that easy to get rid of annoying people.
Check your kid’s phone for Zepeto: If you have kids, think Roblox meets Facebook, where people create avatars and explore virtual worlds. A mom says a predator used the private messaging feature to contact her 12-year-old daughter. The sicko pretended to be a teen, asked if she’d had sex and demanded photos. Gross.
Do this to see if you got hacked
I wish that I could wave my magic wand and automatically reinstate all the accounts for anyone who asks me for help because their Facebook account got hacked, their ex knows everywhere they go or they’ve lost access to everything and even money for some reason.
Meta doesn’t want you to read this: A new memoir by Facebook’s former director of public policy, Sarah Wynn-Williams, alleges how Zuck buddied up to China, refused to take meetings before noon, wanted her to plan a mob for his arrival in China, and exposes other Meta execs. Meta denies everything. But Careless People has already sold 60,000 copies in its first week and is a top 10 Amazon bestseller.
We may earn a commission from purchases, but our recommendations are always objective.
Bin stores let you hit the jackpot
I hit up a bin store the other day. It’s where returned and overstock items find a second chance. I spotted a sealed 2-by-2-foot mystery box for 10 bucks. Naturally, I had to buy it. What was inside?
Four pairs of men’s black socks, a cat bell, two potato peelers, an iPhone stand and a women’s tee that said, “Cowboys in my veins. Jesus in my heart.”
📍 Friend finder: Meeting up can be tricky if your friends use different phones. If you all have Facebook, use Messenger to share your location. Open the Messenger app, then create a chat group with your crew. Tap the plus sign, then Start Sharing Live Location. You can do this on Google Maps, too.
Facebook’s newest snoop: Meet Link History, which Facebook says is a handy tool for saving your browsing. Privacy concern? Absolutely. FB tracks and sells all your clicks. Here’s how to turn it off: Open the Facebook app, tap Menu > Settings & privacy > Settings > Browser, and toggle off Allow link history.