Scammers are targeting teens – Warn your Gen Zer about these tricks

I told you about the 14-year-old who committed suicide after following the advice of an AI chatbot. Another family is suing the same one — Character AI — after it told an autistic 14-year-old to kill his parents. It also exposed an 11-year-old to sexual content.

These stories are heavy reminders young people are especially vulnerable on the internet, but AI isn’t the only thing targeting them.

The fine folks at the FBI’s crime division say teens lost 2,500% more money to scams over a recent five-year stretch. Compare that to an 805% increase for seniors, which is still not great, but at least it’s not 2,500%.

So, why teens? Because thieves have more ways than ever to target them. Talk to anyone in your circle born between 1996 and 2010 about this. It’s a big deal.

Under the influence 

Say a kiddo in your family idolizes an online influencer. That person is so easy to impersonate. All a fraudster has to do is set up a phony account that looks real, run a contest and trick “winners” into handing over their personal details (or more) to claim their (nonexistent) prizes. Done and done.

Pro tip: Stick to “official” influencer accounts with substantial follower counts. A smaller account is almost always a scammer, not some secret one. And never give financial info or money to someone via DM.

‘Hey there, handsome’

This one is a classic for a reason. Scammers grab pictures of an attractive teen or 20-something and play digital Casanovas. All too soon, they profess their love — then comes the request for money, gifts or info.

Pro tip: Try a reverse image search to see if those pics pop up elsewhere online. If the person refuses to video call or meet you in person, it’s a bad sign.

‘Send me a photo’

This is the dangerous intersection of smartphones, sexting and scammers. Someone shares sexy pictures and asks for some in return. As soon as the victim sends a pic or video, everything changes.

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Gen Z's Out of Office 😎☀️

I love that Gen Z always finds a way to make things fun.

Your DNA could soon be up for sale

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You spit in a tube, and now 23andMe is thinking of selling your data after a massive hack tanked their value. So much for learning your ancestry. Meanwhile, Gen Z is going #desperate on LinkedIn, and Mazda’s charging $10 just to use remote start.

#TikTokResume: Gen Zers are sharing video resumes on TikTok to get a job. Smart idea. It’s easier to show off your skills in a video than with a boring paper or online resume. Fun fact: 86% of job seekers use social media to find their next roles. You might want to share this with your favorite Gen Zer who can’t land a job.

Trivia

One of these Gen Z terms essentially means “I agree with you.” Is it … A.) “Based,” B.) “Bet,” C.) “Bussin’” or D.) “Brain rot”?

Find the answer here!

$106 million

Import worth of neckties in the U.S. market. It was a record-low $61.4 million in 2020, when most people worked at home. Now, ties are totally back. Gen Z guys and gals are ushering in a tie renaissance (paywall link). I had a joke about ties, but it’s knot funny.

$2,834

Average credit card balance for 22- to 24-year-olds. That’s 26% higher than a decade ago. Why? Gen Z has embraced the buy now, pay later options at checkout. Talk to your Gen Zers, and remind them, “If you can’t pay for it now, you won’t be able to pay for it later.”

🚢 Google = The Titanic: That’s how The Wall Street Journal now describes the search engine, which is on the verge of sinking. Here’s why: AI tools like ChatGPT, Gen Z searches on TikTok and, of course, Google’s increasingly worse search results. I called this two years ago. It’s nice to see the WSJ catching up.

Gen Z is paying the price: Around 47% plan to use buy now, pay later services for their holiday shopping, and about 65% like using credit card installment plans — higher than any other generation. But many Gen Zers are spending on things like meals at fancy restaurants, designer goods and first-class plane tickets. This isn’t going to end well.

🗞️ We’re in trouble: Nearly 40% of Gen Zers get their news from social media influencers. X is the go-to news source, with Instagram close behind. Male influencers outnumber women 2-to-1, and news influencers lean a bit more right than left (27% to 21%). Wonder how long it’ll take for TikTokkers to be moderating debates.

Future of hiring: Gen Z is ditching traditional resumes and recording videos on TikTok to land jobs. Take Nicole, who applied for a Barstool Sports internship with a video resume and racked up over 657,000 views. No word on how many recruiters saw it, but it sure beats having a resume get buried in an inbox or automatically trashed by an AI bot.

“Facebook is so lit,” said no Gen Zer ever: Zuckerburg knows this, so they’re going all in to capture those younger eyes for more billions in ad revenues. They’re showing nearby events, groups and activity recs. Short video clips now look like TikTok, and friends can find profiles of people you can date. Just wait till Grandma sends you a DM like, “You have such a pretty face. Pull your hair back so it shows.”

27 years old

When Gen Z says adulthood starts. So what constitutes being an adult? In this survey, 56% of Gen Zers say it’s when you can pay your own bills (paywall link). When did you feel like a real adult? For me, it was age 20, and I was selling computers for IBM.

Six in 10 companies are firing Gen Z workers — often, just months after hiring them fresh out of college. They claim Gen Zers are struggling with communication, professionalism and motivation. Their ex-bosses also say they constantly need direction and have trouble showing up to work.

Bosses are firing Gen Z workers fast

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Gen Z grads are getting the axe — 6 in 10 employers have already let them go. Plus, a massive security breach exposed the private info of millions. Find out how one guy spent $1K on Facebook Ads to find love and about a new law that could change your car radio.

How I avoided a $40K scam

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Paul emailed me about a $39,500 invoice, demanding I pay up ASAP. The problem? I didn’t owe him a cent. Plus, AI is eyeing 60 million jobs, Gen Z is trauma dumping on TikTok, and a woman was rescued after falling 60 feet off a mountain thanks to her navigation app.

Is Google dying?

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Eighteen years ago, “Google” became an official verb, but now Gen Z and Gen Alpha are moving away from it. 

Are scammers using infidelity to manipulate you?

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“Your spouse is cheating on you.” That’s the shocking line behind a new sextortion scam. The message includes a link claiming to offer “proof,” but it’s a trap to get you to click. Plus, Gen Z is moving away from Google, and strange science wins big at the Ig Nobel awards.

Gen Z & millennials discover the flip phone

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Flip phones are making a surprising comeback, with online searches skyrocketing over 15,000% as a new generation embraces their simplicity.

🫶 Don’t play heart to get: I make a “hand heart” sign by touching my thumbs and curving the rest of my fingers into a “C” shape. Gen Z says nope, that’s the old way. The new way? Touch your middle and index fingers together. Having trouble picturing? Here it is in action.