How to support small businesses this holiday season
We don’t need to tell you that 2020 has been a surreal, weird time worldwide. The COVID-19 pandemic has thrown a wrench into how we live from day-to-day, and it’s been tough for everyone.
Not only are people struggling due to the unexpected economic hit we sustained, but so are small businesses. Holidays are usually a great time for businesses to make money, but this year it could be tough thanks to COVID. Some businesses have managed to pivot during the pandemic, but not all will survive this test.
As cases spike again, it’s important to keep in mind that small businesses need our help to survive. Luckily, there are ways we can do that and still stay safe during the pandemic. Let’s take a look.
Supporting small businesses during a pandemic
This year has been really rough on small businesses, and as the pandemic rages on, it’s only going to get harder. Most small businesses have had to scale back services, close their doors or limit capacity to keep people healthy and comply with regulations, so it’s put a strain on many of them.
Balancing business with public health is unprecedented territory — and small businesses need all of the support they can get to keep the doors open right now. The Better Business Bureau is offering the following ideas on how to support small businesses right now.
Buy a gift card or two — they make great gifts.
If you’re looking for gifts this holiday season, consider gift cards from local businesses. Many small businesses — restaurants, salons, tattoo shops and other high-contact services — offer gift certificates at discounted rates right now. These gift cards are a great way to help pass along some much-needed cash to businesses while filling stockings and holiday cards with gifts people will actually use.
Shop local online instead of in-person.
Amazon is a great way to grab a few gifts this year, but so are local retailers. You can still shop online at most local shops and vendors, even if the doors are closed right now. Check the sites of your favorite shops to see what they’re offering.
Look for virtual classes to enroll in.
Want to enroll your kids in guitar or dance classes? Many of these businesses are offering socially distanced classes online, and that’s another way to help support them. Pick up some classes with a local instructor via Zoom or find a creative workshop to take. You’ll be helping to support the people who need it the most — and you may even learn a few new skills in the process.
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