Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.

Visit LinkedIn.com/Kim and post a job for free.

1. Sales prospecting

If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.

This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.

Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.

With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.

An IDC social buying study revealed:

  • 75% of B2B buyers use social media to make buying decisions.
  • 50% of B2B buyers use LinkedIn to make purchasing decisions.
  • 76% of B2B buyers prefer to work with recommendations from their professional network.

Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.

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Unsecure page error: 5 things to try if you get this warning

There are countless threats on the internet, from scams to malware-infested websites. Then there are unsecured websites, which your browser warns you about. If you get a message that says, “Your connection is not private,” you might jolt in alarm.

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📊 Secret you need to know: If you use Google Docs or Microsoft OneDrive, you can go back in time to see earlier versions of your work (or someone else’s). In Google Docs, head to File > Version History > See Version History. In OneDrive, it’s under File > Info > Version History. Bonus tip: If you want to know who does what in real time in a Google Doc, turn on the Track Changes option.

Make money by answering questions online

Open/download audio

Are you the person everyone turns to for advice? Whether it’s tech, home repairs, or history, your knowledge could be making you money! 

Missed that one in QA: A weird bug in iOS 18 is crashing the Messages app. If someone shares an Apple Watch face via Messages and you reply in a threaded response, the app will crash for both people in the convo. The only fix is deleting the thread, meaning your full chat history is gone.

Trivia

What’s the name of the asteroid that’s going to fly pretty close to Earth in 2029? Is it … A.) Apophis, B.) Halley, C.) Kimster or D.) Eros? Make your best guess, and bonus points if you also know how many miles above Earth it’ll be.

Find the answer here!

$1 million-plus invested

Into an old cruise ship purchased on Craigslist. A tech entrepreneur spent 15 years restoring the 293-foot vessel. It was built in Germany in 1955, inspired “The Love Boat” and was in the 1963 Bond movie “From Russia with Love.” After they decided to sell the slice of history, it mysteriously took on water and was decommissioned. Weird, right?

So much data left exposed for anyone to see

Another day, another monumental data breach. Just because they’re getting more common doesn’t mean you can tune it out. In fact, it’s time to get even more serious about your private information and what’s posted online.

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Turn yourself into a Google Workspace and Microsoft Office pro

Google Workspace and Microsoft Office are built for productivity, and they work even better when you really know what you’re doing. Below are a handful of the best tricks I’ve picked up from years of using this software. Maybe they can unlock some extra time in your day.

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🕵️‍♂️ Once on the internet, always on the internet: New AI tools can now search through your social media history to find things you said or did years ago in seconds. One, Ferretly, helps employers spot red flags like hate speech, drug use and bullying, going as far back as 10 to 15 years. Clean up your online footprint.

👾 The science of fun: Action video games like Space Invaders Extreme 2 can help kids at risk of dyslexia improve word-identification skills. How? Fast-paced games require fast cognitive and motor skills, activating brain areas that control attention and process memory. Out of 79 kids with a family history of dyslexia, more than 80% showed improvement in word-identification tasks after playing.

Buzz off: Your Amazon Echo will store your voice recordings for analysis — unless you tell it not to. From the app on your phone, choose More > Settings > Alexa Privacy > Review Voice History.

🚀 A giant step: On the morning of Sept. 12, 2024, the Polaris Dawn mission made history. Billionaire entrepreneur Jared Isaacman and an engineer floated 435 miles above Earth, making them the first private astronauts to complete a spacewalk. Isaacman spent 12 minutes outside the spacecraft, relying on SpaceX’s new spacesuit for oxygen. Here’s the video. It’s incredible.

Deal or no deal? CamelCamelCamel is an awesome tool if you shop on Amazon. It tracks prices, shows you a product’s price history and lets you set price-drop alerts for something you have your eye on.

🚨 How Charmin! Major TP-Link warning: U.S. lawmakers want to investigate TP-Link over fears China could use these routers to spy on Americans and the U.S. military. TP-Link is a hugely popular brand, but with routers made in China and a history of security issues, the concerns are real. Feeling uneasy? Here are a few steps to secure your router.

🔗 Facebook snoop: They say Link History is a handy tool for saving your browsing. Privacy concern? Absolutely. FB tracks and sells all your clicks. Here’s how to turn it off. Open the Facebook app, tap Menu > Settings & Privacy > Settings > Browser, and toggle off Allow link history.

🎮 Don’t buy a Switch: A new version of the handheld Nintendo console is rumored for early next year (paywall link). The 2017 model is the third-bestselling console of all time, behind the PlayStation 2 and Nintendo DS. Mario is mad at Peach; he caught her going through his Bowser history. 

Can’t trust ’em: Meta and Google secretly teamed up to target kids with ads for Instagram on YouTube. They exploited a loophole allowing personalized ads to be served to an “unknown” group, aka users whose age and parental status aren’t identified. Seriously? You can tell it’s a kid based on their search history.

The wild, wild AI west: AI age scanners verify who’s an adult online. But dig into the history of how they were made, and it’s pretty dark (paywall link). Tech companies used publically accessible photos of real children to train the AI bots. It’s not clear how long they store these pics. Yup, no regulations about this practice at all.

⚠️ 2.9 billion records leaked: Background-check company National Public Data may be responsible for one of the biggest data breaches in history. A lawsuit claims their negligence exposed 2.9 billion Social Security numbers, full names, addresses and so much more on the Dark Web. We all need to freeze our credit. Steps here.