Smart ways to make more money and find new customers
Small business owners must build trust, set trends and share their customers’ values. Connecting with customers is one of the most important ways to make money.
Success starts close to home. Before connecting with customers, you must build strong bonds with your teammates. Tap or click here for five leadership secrets every small business owner should know.
If you’re feeling overwhelmed, keep reading. Kim started her brand from the ground up and learned many tough lessons. Here is some of her best advice for any small business owner.
1. Choose a solid and memorable brand name
Pick a name that rolls off the tongue. You also want to pick one that inspires good feelings in whoever is talking about your business. There’s a lot of psychology at play.
A 2006 study scanned people’s brains to see how they responded to name brands. Researchers made a shocking discovery. Brand names trigger more of an emotional response than other words.
A more recent study found that favorite brands activate two brain regions. These aren’t just any brain regions: They’re the parts that are important for developing close interpersonal relationships. Scientific American shares all the details.
You can use this knowledge to your advantage
Here’s the main takeaway. When we talk about brands, we process the name through the more emotional parts of our brains.
As a small business owner, you can influence your customers’ emotions. You can use that power for good — and profit. Sadly, there’s no one-size-fits-all formula for a good brand name. Here’s our advice:
- Do some soul-searching.
- Invest in research to find a good name.
- Be original without being esoteric.
If you’re stuck, flip through the dictionary. You may not find the business name you stick with, but it will get the gears turning.
Here are the top 10 skills you need to land a job now
Employers must provide health insurance for full-time workers depending on the company’s size. Did you know that some employers extend coverage to part-time workers, too? Tap or click here for 10 employers offering health insurance for people working less than 30 hours per week.
How to buy Google search ads for your business or side hustle
Marketing for your small business used to be as simple as sending out a few fliers or having an ad posted in a newspaper. If you were feeling ambitious, you could spring for a television commercial. Those days are gone.
Kim's success secrets: 5 lessons I've learned and where my passion for computers started
Every weekend, I talk tech and all things digital lifestyle on my national radio show. My team and I work hard all week long to make sure my show and Komando.com are packed with the news, tips, and trusted advice that makes a real difference in your life and the lives of others.
Working from home? 8 tips for managing remote employees
The coronavirus pandemic has turned the world upside down. Millions of people are trying to help flatten the curve by practicing social distancing, among other things.
While this is a great way to help slow the spread of the virus, it’s taking a huge toll on the economy. Companies have seen a sharp decline in business and some have even had to close their doors. Others have been asking employees to work from home (WFH).