Getting a bunch of spammy calls and texts? I’ve got a trick to put that to rest, in one minute.
ChatGPT pro tips: How to get better-branded copy, social media posts and marketing materials
I read a stat that blew me away. HubSpot surveyed marketers and 78% say the industry changed more in the past three years than in the last five decades.
I agree, and it’s even more challenging to stay up to date with how much there is on all our plates. That’s where AI comes in.
Tools like ChatGPT can become your new MVP for tasks like customer service, inventory management and even digital marketing. The goal? To free up your time so you can focus on the core of your business.
There’s no ‘I’ in team
One size doesn’t fit all. Personalize the content ChatGPT — or whatever bot you’re using — generates by feeding it some branding elements you already use. Have a slogan? Brand colors? Maybe a couple of sentences about what makes your company unique. The more ammo you give, the better your results.
Pro tip: Start with seed phrases
These are specially crafted hints that give an AI chatbot an idea of the tone, style and topic you want. Don’t go overboard with too many seed phrases, or you’ll end up with a word salad. A couple examples:
- “In a conversational tone …”
- “In a friendly voice …”
- “In an authoritative tone …”
Want help with social? Try this
Length matters with social media posts. Tell the bot not to go over a specific character count, or you might end up with way too long or short results. Here are some current best practices:
- Facebook: You can go up to 63K characters (don’t!). Mobile cuts you off at 150, so go short.
- X: Up to 280 characters, but 70 to 100 tend to perform best.
- Instagram: 2,200 characters max, but the first 125 characters are the most important.
- LinkedIn: Go long if you must, but the first 25 words must make an impact.
Don’t forget the calls to action
Delete this secret ID hiding on your phone that gives away your personal details
From social media platforms to email providers, tons of places on the web want to scoop up your private data. Don’t forget about online stores and personal services, either. Your details are major commodities to most online businesses, and many have little regard for your privacy.
Too much power: Advertisers can now use Walmart’s shopping data for targeted ads on Disney+ and Hulu. Disney Advertising and Walmart Connect’s partnership gives marketers access to 145 million customers. They say they’ll match users’ data “without violating their privacy,” but they always say that.
Free check to see if your router has been hacked by criminals
The internet is a crazy place. Not only do marketers and advertisers follow your every move, but there are also hackers and scammers lurking in the dark corners, ready to pounce on your personal information.
At least marketers and advertisers want to make money off of you. The hackers and scammers we’re talking about want to flat-out steal your money by hijacking your personal information.
How to juggle your many social media accounts - 3 strategies to manage your online presence
Thanks to social media, it’s easier than ever before to update your friends about your life. In a single post, you can let your whole network know what’s going on. If you want your posts to stand out, some simple photo editing techniques can do the trick.
The secret phone ID giving away your personal details
How are advertisers and marketers tracking you? Here’s an inside look, in one minute.