Social media is a place where we can loosen up a little. You can post jokes, silly pictures, or whatever on Instagram, X, Facebook and more. Unlike most social media sites, our sponsor, LinkedIn, is pretty buttoned-up.
You always need to put your best foot forward. After all, it’s where you connect with coworkers and find new careers. That means you should avoid being too personal since that can damage your credibility.
But that’s just one of many common LinkedIn flubs. You may be guilty of a few more subtle errors without knowing it. Avoid these LinkedIn mistakes — they might hurt you in the long run.
Error No. 1: The net you’re casting is too wide
Filmmakers design blockbusters to appeal to a broad audience. They want as many warm bodies in the seats as possible, so they avoid plotlines that may alienate audience members. The plot is all very general: The good guy fights the bad guy, the bad guy loses, they all live happily ever after, and so on.
Your LinkedIn profile doesn’t have to follow general guidelines like that. You want to appeal to niche audiences.
Tailor your LinkedIn page to show people you’re a respectable professional in your industry. If you’re too vague and don’t include personal details, you may have general appeal … but lack individual distinction.
Bottom line: When job hunting, you want to stand out. Emphasize the experiences that make you different. Cast too wide a net, and the best fish will slip away.
Error No. 2: You say ‘yes’ to every friend request
You may get overly excited by the influx of friend invites when new to LinkedIn. You may think a surplus of connections shows recruiters you’re social and have a vast network. However, if they go through your contacts and find obvious scam accounts, that could be a strike against you.
Indiscriminate connections can be tempting, but inflating your numbers makes it more difficult for recruiters to understand who you are. They want to understand what drives you, which helps them determine if you’re a good fit for a role.
For example, if you’re a journalist and have 100 friends in the construction industry, they may wonder what’s going on. Are you considering a career shift? Are you more interested in carpentry than fact-checking?
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