What you need to know about DeepSeek

I’ve been saying it for years: The country that masters AI will dominate the world economically, politically and militarily. Since ChatGPT dropped, the U.S. seemed untouchable. Most of us Americans assumed we were a couple of years ahead of China in terms of AI, but the game has changed — and fast.

The latest version of DeepSeek AI, an open-source model out of China, is so good, it tanked U.S. tech stock prices (Nvidia lost $593 billion in value!), shot to No. 1 in the Apple App Store overnight and now has the entire world wondering, “If this is what China is showing us, what’s next?”

Move over, OpenAI

DeepSeek was founded in May 2023 in Zhejiang, China. Its first models were nothing to write home about; the latest release, DeepSeek-V3, is another story.

It was developed in just 55 days, trained on 671 billion parameters and performs as well as (or better than) Meta’s Llama, OpenAI’s GPT-4o and Anthropic’s Claude Sonnet 3.5 in math, coding and reasoning. Let that sink in. It took China just two months to beat the American giants.

The money is where it gets really interesting. OpenAI spent $5 billion on its model in just one year. Google shelled out $50 billion on AI development in 2024. Microsoft has invested $13 billion into AI partnerships.

What about DeepSeek? They spent $5.6 million. It’s a cheap Chinese knockoff.

How’d they do it? 

China put together a group of young, ambitious, super-smart engineers and researchers who worked under strict limitations. The official story is they couldn’t use Nvidia’s top-tier H100 chips because of U.S. export restrictions. Instead, they worked with less powerful H800 chips.

Rumors suggest China started with over 10,000 super-powered H100 Nvidia AI chips purchased before the Biden administration’s sanctions kicked in. There are also whispers they stole OpenAI’s code as the foundation for DeepSeek-V3.

But here’s the thing: Even if they took someone else’s code, it doesn’t matter anymore. DeepSeek runs efficiently on far fewer chips, uses less electricity and is cheaper to operate than its American counterparts.

The real game-changer is right here

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Why I used Incogni to wipe my info off the internet

I got this note the other day from Mike S. (Hi, Mike! 👋): “Next time you talk about Incogni, maybe you can do a deep dive?”

Mike, you’re not the only reader who’s asked for a more in-depth look at how Incogni works and why I chose it to wipe my info from data broker sites. I picked this service before they became a sponsor. So, without further ado …

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Cassette sales skyrocket, side gig brings in 40K/mo and secret keylogger signs

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Plus, I was in the pool when a spy drone hung out in my yard. I’ll tell you what to do if this happens to you. You don’t have to waste money on Microsoft Office, get out of people search sites, and the best way to get internet off the grid.
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Data brokers are selling your life. Here’s how to stop them.

The data broker industry is worth almost $400 billion. Whether it’s your Google Search history, movies you’ve streamed or a summary of your last doctor’s visit, they’re keeping tabs on your life.

Feel violated? You should. These brokers even sell your data to scammers so they can use it to target you. No wonder most people get overloaded with spam texts and calls every day.

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Simple digital privacy step everyone should know about

Data brokers, people search sites and online background check services, oh my. At the end of the day, they all do the same thing — scoop up your personal info and sell it to anyone interested. Marketers are at the top of the list, but scammers can also find your information this way.

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People search sites collect your information from publicly available sources and offer it to anyone interested, including thieves and scammers. There are countless sites like this. So, how do you protect your data? You need to remove it.

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Necessary 60-second security checks: 4 quick cybersecurity steps to take NOW

I have to tell you this story. When my college-bound son moved to Los Angeles, he asked me for the house number of a place nearby that I rented 28 years ago for two months. I laughed because I couldn’t remember it. Then, I was shocked!

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I ticked off the creepy people-search sites, and you can, too

My son asked me where I lived for a few months in Los Angeles over 25 years ago. It was a gig working for Unisys that was far from memorable. He found that address at a free people search site, along with my other addresses and cell phone numbers. Nice.

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Opt-Out Tuesday: How to remove your info from ZabaSearch

As you surf the web and social media, companies and data brokers are building a robust online profile. They use everything from the ads you click on to the topics you spend the most time browsing to hit you with related ads.

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Opt-Out Tuesday: How to remove your info from Instant Checkmate

People are tracking you online. Whether they’re trying to scam you or serve you with ads, privacy is not something you can take for granted.

Between your emails, cookies (the tracking kind, not the delicious kind) and nosy apps, you’re being watched without even knowing it, but don’t despair — you can take back your privacy in a few steps. Here’s how to fight back against Big Tech.

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Opt-Out Tuesday: How to remove your info from Intelius

When was the last time you searched for your name online? It’s a little eerie to click through the results. You’ll find some things are just plain wrong, but there’s likely plenty of accurate information about you floating around the web that you never realized.

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Opt-Out Tuesday: How to see what Microsoft knows about you and shut down tracking

Thanks to people search sites, your information is all over the internet whether you’ve ever accessed the site or not. Tap or click here to remove yourself from these invasive data collectors.

There are a few apps and services that don’t require you to sign in or create an account. But the more you use your details on various sites, the more information that company gathers on you. Eventually, these companies compile the data into a neat bundle and use it to serve you personalized advertising.

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Opt-Out Tuesday: How to remove your info from PeopleLookup

Crooks, hackers and scammers can access your information without using their technical know-how. All they need to do is turn to people search sites. You know, those sites that advertise their services for finding long-lost loved ones and relatives. Yeah, right!

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Opt-Out Tuesday: Check out our updated posts to delete yourself from these people search sites

People search sites collect and sell personal information and make it available for anyone to see. Your name, address, phone number and other bits of data are likely scattered across multiple sites.

We launched our Opt-Out Tuesday series last year to provide detailed instructions on removing your information from people search sites. We even compiled each entry into one mega post so you can opt out of multiple sites simultaneously. Go here to check out the roundup.

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Why you should use Google to search for your email address right now

We’ve written a lot of articles about Google searches and online databases. Our online safety is important, and much of that comes down to regulating our searches and learning how to protect ourselves. Tap or click here for seven things to never search for on Google.

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Opt-out Tuesday: How to remove yourself from BeenVerified

There is a scary amount of personal information on the internet. You don’t need a degree in information technology or network administration to find someone’s email address, telephone number or where they live.

Whether you consider them shady or not, people search websites have a lot of information on all of us. The worst part is that most don’t even know their details are publically available.

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Opt-Out Tuesday: How to remove your info from TruthFinder

People search sites advertise as services for finding people you’ve lost touch with.

These sites scrape personal information from local, state and federal public records, court records, social media, data brokers and forums. Tap or click here for detailed instructions for removing your information from these creepy sites.

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Opt-Out Tuesday: How to remove your info from SpyFly

No matter how careful you are, your personal information will find its way to the internet. Whenever you sign up for a new account, share a photo on social media or make a purchase, another bit of your data is exposed.

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Opt-out Tuesday: How to remove yourself from PeopleByName

Like it or not, your information is all over the internet. Government records reveal private information, including your full legal name and arrest records. On top of that, security breaches leak highly critical data, like your address and Social Security number.

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Top 10 tech tips of 2022 for better privacy, saving time and money

From Queen Elizabeth’s passing to Will Smith’s iconic slap, 2022 was a year for the ages. We all went a little “goblin mode” this year — so much so that it was Oxford’s word of the year. Throughout it all, the Kim Komando team has churned out some of the web’s best insider cybersecurity strategies.

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