I wasted 36 hours trying to do it myself

So many of the calls, emails, messages and DMs I get are about privacy and security. I can’t remember the last time I had a full day where no one asked me some version of “How do I get all this info about me off the internet?”

It’s not just you. It’s me, too. After finding my personal cellphone number available on a free people-search site last year, I made it my mission to scrub everything online about me. There are literally hundreds of companies and sites that collect personal info, and they make it extremely hard to get your data removed. Why? Because they profit from selling your data — and mine.

I called the series Opt-Out Tuesday. We put together articles, newsletters and radio segments promoting it. I shared the steps in my nationally syndicated columns. And yet …

I didn’t make a dent

To be fair, we heard from a ton of people who had success following our instructions and removing their info. In fact, the big people search site networks got so peeved, they changed the steps to remove your data after one of my articles went viral.

I spent 36 hours emailing the scummy sites, filling out forms, making calls and even sending letters by USPS. I gave up when I had no real progress. That’s when I researched services to do this for me. I tried three, and I ultimately picked Incogni.

It took me about 3 minutes

Creating an account was easy, and I was immediately opted out of 27 databases, with 47 more requests sent. Now we’re talking about hundreds of sites I’m opted out of with no extra work on my end.

All you have to do is create an account and then enter your name and address. These sites require this info to remove your data — so you’d do that whether or not you use Incogni. Bonus: You can add up to three addresses and three phone numbers, too, so they can catch all the sneaky records.

Then, you grant Incogni permission to reach out on your behalf. After you finish the setup process, you’ll see a list of sites you’ve been removed from and pending requests.

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National Public Data breach: How to protect yourself and your SSN

National Public Data, a company that collects information from nonpublic sources without consent, according to a class-action lawsuit (paywall link), has been hit by a massive data breach. The company makes money by selling personal data to employers, private investigators and anyone conducting background checks.

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🤫 Secret pricing strategy: Selling stuff on Amazon? Use the “charm pricing” trick — set the price just below a round number. Research shows folks perceive $9.99, for example, as much lower than $10. Bonus tip: Put expensive items next to affordable ones to make them seem like an even bigger bargain.

Your DNA could soon be up for sale

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You spit in a tube, and now 23andMe is thinking of selling your data after a massive hack tanked their value. So much for learning your ancestry. Meanwhile, Gen Z is going #desperate on LinkedIn, and Mazda’s charging $10 just to use remote start.

💊 Killer online pharmacies: Cybercriminals set up online pharmacies selling counterfeit pills disguised as prescription drugs. Adderall, Xanax and oxycodone knockoffs were laced with deadly synthetic opioids like fentanyl. At least nine people have died. Please, please stick to real pharmacies for all your medications.

Trivia

What retro video game console is selling on eBay for the most right now in the U.S.? Is it the … A.) Sega Master System, B.) Nintendo Virtual Boy, C.) Super Nintendo or D.) Atari Jaguar CD?

Find the answer here!

10M copies

Three-day sales of Black Myth: Wukong, a new action game for PC and PlayStation 5. It’s based on the Chinese novel “Journey to the West.” It’s officially one of the fastest-selling games of all time, and it broke the record for the most-played single-player game on Steam, taking out Cyberpunk 2077.

🧬 Your DNA, for sale: 23andMe’s stock is close to being delisted, and the entire board of directors has quit. Now, the CEO says she’s open to selling the company, including the DNA of 15 million customers. Imagine insurers using your genetic predispositions to calculate your risk. Ugh. Log in and delete your account ASAP. Here’s how. I told ya not to use this service so many times for so many years …

🏠 Buying or selling property? Scammers are targeting you. A sharp title company owner just stopped a fraudulent sale. The first clue: The seller’s driver’s license was from West Virginia, but the property tax bills had been sent to the Bahamas since 1978. They asked the seller to video chat to confirm, and the seller, a woman who said she was deaf, turned out to be a looped AI video. Here’s what the faker looked like.

How to sell your iPhone safely

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Ready to upgrade to the iPhone 16? Here’s your guide to selling your old iPhone and getting the most out of it!

Selling your wares on Amazon? Amazon’s new Amelia AI assistant helps third-party sellers with advice, queries and account issues. It can also assist you with prepping for the holidays or getting a quick overview of your sales and inventory reports. Find Amelia in Seller Central. It’s in beta and available to select users for now.

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

Car companies are tracking your driving

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Are you a speed racer? You’re being watched. Major car companies are watching how you drive and selling your data to third-party brokers. Plus, discover secret codes to protect your family from scams and why the FCC is cracking down on illegal jammers.

3 easy eBay tips for beginners

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Got stuff you don’t need? Turn it into cash by selling it online. Here’s how to make your listing stand out!

Hackers are selling old routers to spies

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They’re using these routers for denial-of-service (DoS) attacks and spamming inboxes. Meanwhile, a man’s been cyberstalked by a former roommate — nightmare stuff. Plus, Microsoft got hacked, and OpenAI is launching a search engine.

Stop your TV from selling your data

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Remember when a 4K TV cost over ten grand? Now, they’re packed with smart features at a fraction of that price. But there’s a catch.

How to earn $25 million a year on eBay

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Linda Lightman started by selling her kids’ video games on eBay in the ’90s. Today, she operates a 100,000 sq. ft. warehouse with a dedicated team, all thanks to her eBay success. Plus, updates on Apple’s AI developments and tax credits for EVs.

I got a kick out of this: Football player Travis Kelce’s dad is banned for life on X. He posted (on Facebook!) about the hypocrisy of arms dealers in Yemen selling weapons on the platform when all he really did was follow sports reporters. X hasn’t given him a clear reason — just a generic Terms of Service violation.

Jeff Bezos isn’t one to wing it: His fourth private jet, a Gulfstream G700, just set him back a cool $80 million. It’s one of the biggest and most advanced jets out there, reaching speeds up to 710 mph. For my nerds, that’s about 92.5% of the speed of sound. And to think, he started by selling used books from a garage!

It’s Pelo-time to go outside: Peloton is slapping a $95 activation fee on second-hand bikes, treadmills and rowers. This fee doesn’t apply to refurbished machines bought directly from Peloton or third-party partners. Something to keep in mind if you’re shopping or selling online.

Trivia

In 2004, Google went public, selling 22 million shares and making a few people instant millionaires and billionaires. At last check, a share of parent company Alphabet is $167.63. Did Google’s first-day shares close at … A.) $25, B.) $42, C.) $100 or D.) $132?

Find the answer here!