Are you sick of social media platforms censoring your posts? You need to know about this. Listen to this one-minute podcast for the full story behind a new federal court ruling.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Smart ways to make more money and find new customers
Small business owners must build trust, set trends and share their customers’ values. Connecting with customers is one of the most important ways to make money.
Success starts close to home. Before connecting with customers, you must build strong bonds with your teammates. Tap or click here for five leadership secrets every small business owner should know.
If you’re feeling overwhelmed, keep reading. Kim started her brand from the ground up and learned many tough lessons. Here is some of her best advice for any small business owner.
1. Choose a solid and memorable brand name
Pick a name that rolls off the tongue. You also want to pick one that inspires good feelings in whoever is talking about your business. There’s a lot of psychology at play.
A 2006 study scanned people’s brains to see how they responded to name brands. Researchers made a shocking discovery. Brand names trigger more of an emotional response than other words.
A more recent study found that favorite brands activate two brain regions. These aren’t just any brain regions: They’re the parts that are important for developing close interpersonal relationships. Scientific American shares all the details.
You can use this knowledge to your advantage
Here’s the main takeaway. When we talk about brands, we process the name through the more emotional parts of our brains.
As a small business owner, you can influence your customers’ emotions. You can use that power for good — and profit. Sadly, there’s no one-size-fits-all formula for a good brand name. Here’s our advice:
- Do some soul-searching.
- Invest in research to find a good name.
- Be original without being esoteric.
If you’re stuck, flip through the dictionary. You may not find the business name you stick with, but it will get the gears turning.
How to protect your teen on Instagram, YouTube and Snapchat
Social media is a minefield of dangers for teens, exposing them to extreme content like anorexia “thinspiration,” drug culture, hardcore pornography, suicide glorification and even predatory grooming. Algorithms push the darkest corners of the internet right onto their screens, sometimes with devastating consequences.
They only care about the money: The FTC says social media platforms are engaging in massive online surveillance and failing to protect children. They track everything we do, combine it with data from third-party brokers, then sell it or use it to advertise to you.
43.5 hours weekly
The time the average American home spends watching broadcast TV, traditional TV and streaming video. Half of that video viewing is done on a TV screen; the rest is split between phones, tablets and computers. These numbers don’t include videos on social media platforms, like TikTok, Instagram Reels and whatever videos on Facebook are called … We can probably double or triple the phone-viewing hours, then, right?
It’s not just you: Social media notifications are out of control
Here’s something social media companies don’t want you to know: They’ve been making changes so they can make more money. One way is by amping up the number of notifications pushed out to users.
For example, your Instagram account received up to 12 more notifications this past January than last July. Fortunately, you can opt-out. I’ve got you covered.
Is it cheating if you’re flirting with an AI bot?
I’ll probably never forget my interview with Rosanna Ramos. The 36-year-old mom from Brooklyn is totally in love with her husband, Eren. He’s handsome, never judges … and was created with the AI app Replika.
For Rosanna, Eren is her main squeeze. But what about when folks turn to AI for a little extra fun?
X is on a bobsled to hell: Wondering where to spend your social media time, especially if you’re in business? You have to see this chart that compares how X is doing compared to other social media platforms. Dang, it’s bad … really bad.
Coursera vs. Udemy: Which platform offers the best online learning experience?
Learning through online courses has grown in popularity over the years. It’s never been easier to customize your education and focus on skills you care about. In this multi-billion dollar business, websites rope in course creators to build a system of user-generated educational resources. But which one is best?
Tech trick: Pin important messages on your iPhone so you don’t forget about them
Social media platforms let you pin a post to the top of your page so your audience always sees it first. You don’t have to be an influencer to unleash the power of pinning.
Now you can do the same thing on your iPhone and computer. Go ahead and save entire conversations or pin just important links and computer programs.
Delete this secret ID hiding on your phone that gives away your personal details
From social media platforms to email providers, tons of places on the web want to scoop up your private data. Don’t forget about online stores and personal services, either. Your details are major commodities to most online businesses, and many have little regard for your privacy.
Did you use this mental health app? It shared data with Facebook
Professional therapy can be expensive. Fortunately, mental health apps can help without breaking the bank. But the last thing you want is for one of these apps to share your medical data with the most prominent social media networks.
Read this before you try to score a deal on Facebook Marketplace
Some social media platforms have made it easy for you to buy stuff from other members. Facebook Marketplace is one of the most popular. The problem is it’s littered with scammers.
Read on for five scams you must know about before buying anything on Facebook Marketplace.
Signs your new boyfriend or girlfriend is not who they say they are
Scammers are waiting around every corner, and special occasions such as Valentine’s Day, Christmas and Black Friday are usually when they kick their activities into high gear. Unfortunately, this is the perfect time of year for romance scams.
Facebook Messenger is better than ever - Here's what's new
End-to-end encryption is an excellent defense against prying eyes when sharing digital messages between devices. While it’s been available on Facebook Messenger for a while, many noticed that enabling it pared away at some of the more advanced features non-encrypted users could utilize.
Want a fun side job? 5 off-the-wall ways to make money online
Want to work from home? There are countless creative things you can do to earn money. We rounded up five fun and unconventional ways to make money online.
After all, you don’t have time to research every off-the-wall job. Searching for “weird ways to make money fast” or “best ways to earn money on the side” will take a long time. If you struggle to find accurate search results, use these five Google research tips.
True or false: Someone can see if you looked at their Facebook profile
If you are a member of LinkedIn, you already know that you can see who has checked out your profile. The same goes in reverse. If you peek at the profile of a prospective new boss or client, chances are they will know about it. Tap or click here to see how to keep your searches private on LinkedIn.
10 tips for using Windows’ built-in photography apps (no extra downloads required!)
Who says you need a paid service or heavy software to store and edit photos? Unless you’re a professional photographer who is trying to work on client images, there’s no need to pay for a photo editing service.
Instead of wasting money, turn to your trusty Windows computer. Many free programs come pre-installed with any new PC, including photo apps.
Amazon Prime problems: Read this before you rely on 2-day shipping
There’s nothing worse than paying extra for something and not getting it. For example, if you want Amazon Prime’s famous two-day shipping, you must pay $14.99 per month or $139 per year. But customers who share their Amazon Prime problems on social media say they aren’t getting the speedy shipping they paid for.
Facebook watches your every move - Here's the proof
It shouldn’t surprise you that social media networks know a lot about you. After all, giants like Facebook know where you go, which TV shows and films you enjoy and who your friends are. That’s because you willingly gave up that information.