3 secrets about email marketing and sending your own newsletters
Email marketing is one of the best ways to reach your target audience. It helps send personalized messages straight to your ideal customer’s inbox. Don’t overlook it when planning cross-channel campaigns. If you’re new to email marketing, use these three strategies for success.
1. Build an organic list to make an effective email marketing campaign
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Researchers with Omnisend, a marketing automation platform, analyzed over 17 billion emails in 2022. According to its report, brands boosted their year-over-year usage of email marketing by 42%. If you aren’t using emails to reach customers, it’s time to join the trend.
But before sending emails, you need a list of recipients. It may be tempting to purchase a list of 50,000 email addresses from a marketing company and send a mass email, hoping for the best. But this cold-call approach can deter people from your brand.
Instead, you should create your list by reaching out to existing and potential customers. This direct connection makes it more likely for people to open your emails. Here are a few ways to make a list:
- Add a sign-up widget on your website and social media pages.
- Ask customers at your brick-and-mortar store for their email addresses during checkout.
- Highlight new products, exclusive deals, store events or advice to give people a reason to sign up.
Komando.com offers a variety of newsletters full of tech tips, life hacks, news stories and product deals. We’ve put much research into our campaigns, so you can use them for inspiration. Sign up for our newsletters to see everything we have to offer.
2. Write a good subject line
OK, so someone signed up for your newsletter. Now you have to give them a compelling reason to open your emails.
Focus on the value the newsletter will provide to your reader. If you’re sending an email highlighting a new product, don’t just say, “New product in our store.” Explain what the product will do for people, like “Dry paint faster with our new product.”
Subject line, check! Now it’s time to apply the same rules to the email’s content. You’ll need a solid call to action to get the reader to your store or website. Just a link that says “More details” isn’t compelling. Use verbs like these:
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