When you think of large machines, you probably picture a massive tractor or maybe an enormous science experiment. Think bigger — much, much bigger. How about the size of the entire United States? The world’s largest machine is actually the U.S. power grid and how it became one giant machine is an amazing story.
LinkedIn secrets for success
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LinkedIn isn’t just a digital résumé graveyard full of corporate buzzwords and “Let’s circle back” types. This is the one social platform where being smart actually works in your favor. Over 250 million folks in the United States use LinkedIn. You probably do, too, but you’re not using it right.
Here’s something you might not have ever considered. Posts on LinkedIn are organically shown to 5%–10% of your audience, which is way higher than Instagram or Facebook, where it’s around 2%. LinkedIn boosts it even more when people actually like, comment or share your post.
You don’t need to be famous. You just need to show up, speak up and share something useful. Let me help.
📈 LinkedIn has incredible reach
Meta’s algorithm may be allergic to your unpaid thoughts, but LinkedIn is still down to help a creator out. Which brings us to…
You may have noticed that when you drop a link in your post, it flops. When you add an external link (like to your website, podcast or article), it sends people off LinkedIn, and the algorithm punishes you for that.
Pro tip: Post your content without the link and drop the link in the first comment. Some people write “link in comments 👇” at the end of their post.
That one trick alone can double or triple your reach and is worth the price of this newsletter.
🗣️ May the link be with you
Drop the “results-oriented professional with a passion for synergy,” 14 hashtags and buzzwords like “growth hacking.” Nope.
You’re not submitting a cover letter, you’re starting a conversation. Be clear about what you do, who you help and how people can work with you.
Your headline matters more than your job title. “Account Manager at X” is fine, but “Helping nonprofits grow donations through better email strategy” is so much better.
Who's America's biggest cyber attacker?
When it comes to cyber attacks on the United States, who is America’s biggest enemy? You might be surprised.
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America's CEO tech giants stage a big show
Webster’s defines gaslighting as a form of psychological manipulation, distorting the truth to confuse or instill doubt — until the other person questions reality. Which brings me to the Big Tech CEOs, testifying yesterday before the United States Congress.
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Cyberwar: How the U.S. is under attack right now
In today’s quickly changing world, war is no longer defined by bullets, bombs, and bloodshed. There isn’t even an enemy you can always identify. It’s called Cyberwar. The United States is under attack right now. No one knows exactly where some of the attacks are coming from. Listen for proof of these attacks and how they could lead to a much bigger war in the near future. Learn more about your ad choices. Visit megaphone.fm/adchoices
CIA and FBI warning about Chinese smartphones
For years, two giant Chinese tech manufacturing companies have done their best to get a foothold with American consumers. But the United States government is warning everyone to stay far away from their products. Learn more about your ad choices. Visit megaphone.fm/adchoices
Downsizing for the freedom of the open road - Part 1
One couple sells everything they have; including the kitchen sink, to travel the highways and byways of the United States. You’ll learn from their mistakes and find out if you have the right stuff to make it without a home base. Listen to my free podcast to hear their story. Learn more about your ad choices. Visit megaphone.fm/adchoices