Haven't logged into LinkedIn lately? 5 reasons you really should be using it

How much do you know about LinkedIn? Sure, you probably understand it’s a social network for professionals, but it’s so much more.

Unlike most social networks that are used to share the latest vacation pictures, LinkedIn was designed for more important reasons. It can help you make connections, share work experience and find or post jobs.

Your LinkedIn profile can be set up to look like a resume, complete with accomplishments and referrals from colleagues. If you’ve never experienced the power of LinkedIn, we can help. Here are five smart ways to use LinkedIn to network, poach employees, boast and more.

Visit LinkedIn.com/Kim and post a job for free.

1. Sales prospecting

If you’re wondering what sales prospecting is, it’s exactly what it sounds like — sorting through tons of companies and individuals to find prospects who will most likely turn into paying customers.

This can take a lot of time and effort and relies on knowing where to look. In the past, sales prospecting mainly consisted of cold calling and following up with every potential lead.

Now that we live in a digital world, those days are gone. Most buyers make decisions online. That’s where LinkedIn comes into play.

With about 1 billion members, LinkedIn is a leader in connecting buyers and sellers. One of the most important sales techniques is understanding how buyers behave, making prospecting easier with greater success.

An IDC social buying study revealed:

  • 75% of B2B buyers use social media to make buying decisions.
  • 50% of B2B buyers use LinkedIn to make purchasing decisions.
  • 76% of B2B buyers prefer to work with recommendations from their professional network.

Those numbers prove how important LinkedIn is when it comes to sales prospecting. Information is power and LinkedIn is packed with information buyers are looking for.

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Your smartwatch isn’t as accurate as you think

Sensors in today’s smartwatches can detect your heartbeat, track how you sleep and even monitor blood oxygen levels. We’re not far from your watch tracking your blood sugar … and possibly sending reports about it to your doctor.

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Use a Mac? Find the list of startup programs under the Apple menu > System Preferences > Users & Groups. Select your user account, then click Login Items. Easy-peasy.

Chatbot war continues: Perplexity AI just dropped a deep research tool that gives you detailed reports about nearly anything in two to four minutes. Free users get five queries a day, while Pro subscribers ($20 per month) get 500. Want to test it out? It’s live here.

157 million users 

Watching ads on Disney+, Hulu and ESPN+. About half of all new Disney+ subscribers picked the cheaper ad-supported option. That’s helping the streamer rake in $321 million in operating income, a huge turnaround from their reported $387 million loss a year ago.

You might need this: OpenAI’s fancy ChatGPT deep research agent pulls info from multiple sources but takes 30 minutes per search. It’s coming to Free and Plus tiers pretty soon, not just the $200-per-month option. The catch? Plus users get 10 prompts a month and Free users get two. I’ve mentioned before this is great to use with medical issues, business ideas and just about anything that needs a ton of research.

This is interest-ing: Parents are adding their kids as authorized credit card users. The idea is once they’re ready for a loan or card of their own, they have established credit. If the parents have good credit, it can boost kids’ scores by 20 or more points. I did this for my son.

🦈 Sink or swim: “Shark Tank” judge Kevin O’Leary and former Los Angeles Dodgers owner Frank McCourt are trying to buy Communist China-owned TikTok before the possible ban on Jan. 19. O’Leary says the big goal is protecting 170 million American users from Chinese surveillance. They’ll need at least $100 billion to get this done.

1,150% increase

In searches for VPNs after Pornhub was geo-blocked Florida. That was just hours after a new law kicked in requiring porn sites to track users by verifying their age. Friendly reminder: Free VPNs are always shady. I use ExpressVPN. Get four months free with my link.

🎉 Emoji magic: There’s a shortcut to the emoji menu on your computer. Mac users, press Ctrl + Cmd + spacebar to find that cute little slice of 🍕. Windows users, hold down on your Windows key + . (period).

Windows users, take note: Mike in Gibsonia, Pennsylvania, wrote in to ask if it’s safe to upgrade to Windows 11 version 24H2, which rolled out in October. I’m glad you held off, Mike, because there were a lot of bugs. The major kinks have been worked out now, so you’re good to go.

$200 a month

For OpenAI’s new “pro-tier” ChatGPT. It includes unlimited access to its super-fast o1 version and voice mode so you can talk to the bot. Wow … ChatGPT went from 100 million weekly active users a year ago to 300 million today.

📱 Will TikTok get banned? A U.S. appeals court just said Congress can force TikTok to cut ties with its parent company, Communist China’s ByteDance, or get banned. It’ll be appealed in the Supreme Court. If TikTok is banned, it won’t be illegal for you to use TikTok; the ban would only prohibit app stores from letting users download the app, among other things. Remember, TikTok sends just about everything you do on your phone to Chinese servers.

Wear your emojis on your sleeve: A new study says frequent emoji users have higher emotional intelligence — i.e., they’re better at understanding and connecting with others. On the flip side, people who avoid emojis, especially in close relationships, may struggle with emotional closeness. Great news for me! 💃

1 million Starlink users 

Added over the last four months. They hit 3 million total in May. Some major price drops certainly helped; Starlink lowered its dish price from $499 to $299 in August. I use it on my boat and as a backup at home.

💃 Windows users need this: FancyZones lets you create custom grid layouts or use pre-configured options on a PC. To use it, download and install Microsoft’s free PowerToys utility and find FancyZones. Pick a layout you like, then hold down on Shift and drag a window into one of the zones. Voila!

Alt + Tab: A keyboard shortcut pro Windows users know. Use it to cycle through your open programs quickly. On a Mac, it’s Cmd + Tab.

Selling your wares on Amazon? Amazon’s new Amelia AI assistant helps third-party sellers with advice, queries and account issues. It can also assist you with prepping for the holidays or getting a quick overview of your sales and inventory reports. Find Amelia in Seller Central. It’s in beta and available to select users for now.

🔐 Change your password: Over 2 million VPN passwords were stolen using malware last year. ExpressVPN, Proton VPN and NordVPN were the biggest targets. The companies weren’t breached; hackers went after users through phishing attacks, keyloggers and credential stuffing. Change your password ASAP if you have a VPN. And remember, “beefstew” as a password isn’t stroganoff.

🏃‍♂️ Anything for likes: Strava users are paying mules to fake their workouts. Prices vary by region, but one account on Fiverr charges $16 for a five-mile run. Why on Earth? Some folks are injured and want to maintain their in-app activity streaks, and others just want to impress their online followers. Bizarre.