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Reader question: Is it safe to hit the ‘unsubscribe’ button on spam?
I got an email from a reader asking if hitting the “unsubscribe” button in her inbox is smart. Like many things in tech, it depends. In some cases, reacting to spammers might make your email a hot commodity, leading to more unwanted emails or even a spot on a “for sale” list.
Here’s the lowdown on how to stop getting emails you don’t want — without opening yourself up to more junk.
It could go one of two ways
With reputable companies, clicking unsubscribe should do the trick. If you’re receiving newsletters or promotional emails from brands you know, they generally follow email marketing regulations.
For unsolicited spam from unknown senders? Clicking unsubscribe may indeed make things worse. You inadvertently confirm that your email address is active … possibly leading to even more spam.
‘How do I know what to pick, Kim?’
Stick to familiar ground: If the email is from a trusted source (think brands you’ve shopped with or newsletters you’ve signed up for), go ahead and hit that unsubscribe button.
Dodge the unknown: If it’s a random email about a long-lost prince or a miracle cure, steer clear of the unsubscribe link. Mark the email as spam in your email client.
For Outlook:
- Select the messages you want to report as junk.
- From the top toolbar, select Report > Report Junk.
For Apple Mail:
- On your iPhone or iPad, swipe left on the message, tap More, then Move to Junk.
For Gmail:
- On your computer, open Gmail.
- Select one or more emails.
- Click Report spam.
Use spam filters
For Outlook on Windows 10:
- At the top of the page, select Settings.
- Select Mail > Junk email.
- If you want to block an email address, enter the email address under Blocked senders and select Add. To block all emails from a domain, enter the domain name under Blocked Domains and select Add.
- Select Save.
For Gmail:
To set up a filter using a spam email that you’ve received:
- Open Gmail.
- Check the checkbox next to the email you want.
- Click More.
- Click Filter messages like these.
- Enter your filter criteria.
- Click Create filter.
Consider third-party tools
Sometimes, you need to bring in the big guns, especially if it’s an inbox you’ve had for years and years … and have shared with everyone under the sun.
- Unroll.Me: Handy for identifying and unsubscribing from multiple newsletters at once. This service is free to use.
- Clean Email: A robust organizer that sorts emails and aids in unsubscribing. Plans start at $9.99 per month.
- SaneBox: Adapts to your habits, filtering out the noise and providing a one-click unsubscribe feature. Plans start at $7 per month.
- MailWasher: Preview and eliminate unwanted emails even before they reach your inbox. There is a free MailWasher plan, but if you want to upgrade to Pro, it’s $49.95 annually.
🕶️ And don’t forget to use the sweet built-in features your provider includes to keep your real email address private. Apple’s Hide My Email is sweet, and Gmail lets you create unlimited aliases. Here’s how to use both.
Balancing caution and convenience is the key to banishing email clutter. You’re already on your way to a cleaner inbox!
Tags: aliases, Apple Mail, email, email marketing, Gmail, Hide My Email, inbox, junk, Outlook, regulations, spam, spam filters, tech, unsubscribe
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