Tips

Share:

Share via email - Facebook ad tip for small-biz owners Share on Facebook - Facebook ad tip for small-biz owners Share on LinkedIn - Facebook ad tip for small-biz owners Share on X - Facebook ad tip for small-biz owners

Facebook ad tip for small-biz owners

📈 Facebook ad tip for small-biz owners: Use Engagement Custom Audiences to target people who’ve already interacted with your content (e.g., someone who has liked one of your posts or watched a video). This cuts the cost of getting a qualified lead. Love that! To get started, go to Ads Manager > Audiences > Create a custom audience. <a href=”https://www.komando.com/getsmallbiz/” trigger-id=”4779805″>Then, be sure to try my upcoming small-biz newsletter</a> for more smarts like this.

Tags: Facebook, Target

Cybersecurity

Share:

Share via email - Free VPN risk: Check this list of 9 infected apps Share on Facebook - Free VPN risk: Check this list of 9 infected apps Share on LinkedIn - Free VPN risk: Check this list of 9 infected apps Share on X - Free VPN risk: Check this list of 9 infected apps

Free VPN risk: Check this list of 9 infected apps

I’m cheap and try to save a buck wherever I can. I use all my credit card perks, always click the coupon boxes on Amazon, and, to my husband’s great annoyance, cancel streaming services the minute we stop watching them.

Continue reading →

Privacy

Share:

Share via email - How to run a 5-minute privacy check on your phone Share on Facebook - How to run a 5-minute privacy check on your phone Share on LinkedIn - How to run a 5-minute privacy check on your phone Share on X - How to run a 5-minute privacy check on your phone

How to run a 5-minute privacy check on your phone

We’ve all got a lot of sensitive info on our phones — texts with loved ones, banking details, passwords and family photos. You don’t want anyone snooping around, whether it’s an app maker on the other side of the world or the guy sitting behind you at the coffee shop.

Continue reading →

Artificial intelligence

Share:

Share via email - Looking for a job? How to get past ATS and hiring AI Share on Facebook - Looking for a job? How to get past ATS and hiring AI Share on LinkedIn - Looking for a job? How to get past ATS and hiring AI Share on X - Looking for a job? How to get past ATS and hiring AI

Looking for a job? How to get past ATS and hiring AI

I was talking with Joey, our new podcast producer, and he mentioned the tricks I pass along to get past the AI-powered applicant tracking systems (ATS) help a ton of people.

Humans no longer filter resumes at most companies. It’s inefficient when AI can review over 100 resumes per minute.

Continue reading →

Cybersecurity

Share:

Share via email - A New Jersey family is living a nightmare Share on Facebook - A New Jersey family is living a nightmare Share on LinkedIn - A New Jersey family is living a nightmare Share on X - A New Jersey family is living a nightmare

A New Jersey family is living a nightmare

It started back in September. Dan in Bridgewater, New Jersey, had his bank account hacked. Their first step was to withdraw money and apply for a loan. In October, he got a letter from TD Bank notifying him of an address change on his account.

Continue reading →

Cybersecurity

Share:

Share via email - Every parent should read this Share on Facebook - Every parent should read this Share on LinkedIn - Every parent should read this Share on X - Every parent should read this

Every parent should read this

This topic hits me personally, and I don’t like to discuss it at all. You never know who’s a child predator. I was molested by a trusted family friend when I was 6 years old. I told my parents, and they took immediate action â€” well, not the action my Dad wanted, which was to cut off the guy’s hands.

Continue reading →

Cybersecurity

Share:

Share via email - It’s not just bogus calls and emails Share on Facebook - It’s not just bogus calls and emails Share on LinkedIn - It’s not just bogus calls and emails Share on X - It’s not just bogus calls and emails

It’s not just bogus calls and emails

Imagine getting a call from what looks like your bank’s number, warning you about suspicious activity on your account. The caller knows just enough to make you trust them. It’s all a lie, and you’re screwed if you don’t realize that soon enough.

Continue reading →

Money

Share:

Share via email - Tech to-do: Get your free credit report and look for these mistakes Share on Facebook - Tech to-do: Get your free credit report and look for these mistakes Share on LinkedIn - Tech to-do: Get your free credit report and look for these mistakes Share on X - Tech to-do: Get your free credit report and look for these mistakes

Tech to-do: Get your free credit report and look for these mistakes

The other night, I was out to dinner with a friend who works in medical billing. She shared a story that really stuck with me.

One of her coworkers forgot to include a patient’s disability status on a billing report. That disability status covered her medical treatments. When the bills came due, the patient didn’t pay — why would she? The medical office sent thousands of dollars to collections, and it tanked her credit.

Continue reading →

Tips

Share:

Share via email - A clutter-free inbox: Your simple guide to email zen in 2025 Share on Facebook - A clutter-free inbox: Your simple guide to email zen in 2025 Share on LinkedIn - A clutter-free inbox: Your simple guide to email zen in 2025 Share on X - A clutter-free inbox: Your simple guide to email zen in 2025

A clutter-free inbox: Your simple guide to email zen in 2025

Right now, I’m sitting here beaming because my inbox is empty. Really! Did I read and reply to every single message? Well, no. I’m not an “Inbox Zero” person. Watch this quick video if you have no clue what that means.

Continue reading →

Software and apps

Share:

Share via email - Tech how-to: Relive 2024 in a picture-perfect recap Share on Facebook - Tech how-to: Relive 2024 in a picture-perfect recap Share on LinkedIn - Tech how-to: Relive 2024 in a picture-perfect recap Share on X - Tech how-to: Relive 2024 in a picture-perfect recap

Tech how-to: Relive 2024 in a picture-perfect recap

Whoa, 2024 was a big year. I went to Japan for the first time and Hawaii for the 70th time, really. I used to live there part-time. I became obsessed with a new hobby (sailboat racing in my Harbor 20 that I named “Goddess”), started doing Pilates three times a week to get stronger, took my business to the next level and set the foundation to launch another business with my son, Ian.

Continue reading →

Tips

Share:

Share via email - Tips to get you tech-ahead in 2025 Share on Facebook - Tips to get you tech-ahead in 2025 Share on LinkedIn - Tips to get you tech-ahead in 2025 Share on X - Tips to get you tech-ahead in 2025

Tips to get you tech-ahead in 2025

Tech should make life easier, not harder. With the right tips and tools, it can do just that. These hacks are designed to make 2025 your most efficient and stress-free year yet. Ready to level up? Let’s dive in!

Continue reading →