Good post + bad timing = zero likes. Let’s fix that.

April 21, 2025

By Kim Komando

Are your carefully crafted social media posts getting the same amount of attention as a tree falling in the forest with no one around? As the French say, that’s no bueno.

Running a business is hard enough without your social media posts falling flat. You spent 30 minutes picking the perfect image, debated emojis for another 12, added hashtags that deserve a Pulitzer, and then? Radio silence.  

Truth is, timing matters. A lot.

Social media platforms don’t care how good your post is if you’re posting when nobody’s watching. So here’s the inside scoop on when to hit publish, plus some quick-hit tips to help you win the algorithm game.

📅 Best times to post by platform

Instagram: Reels get better engagement during lunch hours (11 a.m. to 1 p.m.)
 ✔️ Best: Monday through Thursday, 9 a.m. to 11 a.m.
❌ Avoid: Late nights and Sundays

Facebook: Go live or ask a question. Facebook likes conversations.
✔️ Best: Weekdays, especially Tuesday and Thursday, 8 a.m. to 12 p.m.
❌ Avoid: Weekends after 2 p.m.

X: Short, punchy posts with a strong hook work best. No rambling.
 ✔️ Best: Weekdays around 9 a.m. or 12 p.m.
❌ Avoid: Friday evenings

LinkedIn: Lead with insight or value, not a sales pitch.
 ✔️ Best: Tuesday through Thursday, 8 a.m. to 10 a.m.
❌ Avoid: Evenings and weekends

TikTok: First 2 to 3 seconds matter most. Hook your viewer instantly.
✔️ Best: Tuesday, Thursday and Friday, 2 p.m. to 5 p.m.
❌ Avoid: Posting just once a week

✅ Schedule posts in your PJs

Want to stay consistent on social media without being glued to your phone 24/7? Here’s an insider tip. Use smart scheduling tools like Buffer, Later or Hootsuite to post at peak engagement times even if you’re still in bed sipping coffee.

• Buffer: Clean, simple and does exactly what you need: schedules posts across Instagram, Facebook, LinkedIn, X and Pinterest. Free for three channels. Paid plans start at $6/month. Perfect for onesies and small teams.
• Later: Plan your grid, schedule stories, drop hashtags in first comments and manage your bio links like a pro. Works with Instagram, TikTok, Facebook, Pinterest and LinkedIn, too. Paid plans start at $25/month.
• Hootsuite: The social media control room. Post, reply to DMs, track mentions, pull deep analytics, all in one dashboard. No free plan here. Starts at $99/month for power users who need everything and then some.

Bottom line: Posting at the right time increases your “not shouting into the void” odds by, like, a lot. These time slots? They give your posts the best chance of actually being seen.

You don’t need to work harder on social media, you need to post smarter. 

🐸 What social media do frogs use? Rebbdit, rebbdit. (I saw you smile!)