Some 60% of Roblox’s 70 million active players are under 16

Some 60% of Roblox’s 70 million active players are under 16: And those 13 and up can buy a ticket to “Beetlejuice Beetlejuice” directly through the game. It includes a special game avatar to lure ‘em in. If your kid uses your card for in-game currency, know they’re being heavily marketed to.

Tags: avatars, buy, card, game, Roblox