LinkedIn secrets for success

April 9, 2025

By Kim Komando

LinkedIn isn’t just a digital résumé graveyard full of corporate buzzwords and “Let’s circle back” types. This is the one social platform where being smart actually works in your favor. Over 250 million folks in the United States use LinkedIn. You probably do, too, but you’re not using it right.

Here’s something you might not have ever considered. Posts on LinkedIn are organically shown to 5%–10% of your audience, which is way higher than Instagram or Facebook, where it’s around 2%. LinkedIn boosts it even more when people actually like, comment or share your post. 

You don’t need to be famous. You just need to show up, speak up and share something useful. Let me help.

📈 LinkedIn has incredible reach

Meta’s algorithm may be allergic to your unpaid thoughts, but LinkedIn is still down to help a creator out. Which brings us to…

You may have noticed that when you drop a link in your post, it flops. When you add an external link (like to your website, podcast or article), it sends people off LinkedIn, and the algorithm punishes you for that.

Pro tip: Post your content without the link and drop the link in the first comment. Some people write “link in comments 👇” at the end of their post.

That one trick alone can double or triple your reach and is worth the price of this newsletter. 

🗣️ May the link be with you

Drop the “results-oriented professional with a passion for synergy,” 14 hashtags and buzzwords like “growth hacking.” Nope.

You’re not submitting a cover letter, you’re starting a conversation. Be clear about what you do, who you help and how people can work with you.

Your headline matters more than your job title. “Account Manager at X” is fine, but “Helping nonprofits grow donations through better email strategy” is so much better.

Pro tip: Post two to three times a week. I’ve seen studies that say Tuesday, Thursday and Friday are best. Share short lessons learned, questions you’re mulling over and takes on industry news. Don’t overthink it. Comment on posts in your niche.

LinkedIn rewards engagement. It’s not just what you post, it’s how you show up. So log in. Tidy up. And start posting like your ex is watching, but so is a recruiter with a signing bonus.

Speaking of careers … After a long and distinguished career, my French teacher finally retired. Adios, amigo.