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Making money in podcasting

Making money in podcasting: It’s not easy. Spotify wants to lure creators away from YouTube. Their plan? Pay hosts of popular shows and let premium subscribers watch ad-free (paywall link). YouTube pays creators 55% of ad revenue; Spotify estimates a show pulling in between 1 million and 2 million views a month would earn about $50,000 with them. That’s not a bad return, btw.

Tags: creators, influencers, money, podcasting, Podcasts, Spotify, YouTube