Opt out of advertiser tracking

March 11, 2024

Ever wonder why you see certain ads on your phone or computer? It all has to do with companies that track what you do online and what you buy. They use tokens to show you ads, which is called interest-based advertising.

The Digital Advertising Alliance (DAA) has a tool for you to decline letting these companies follow you around online using your email address or phone number. Yep — by using this tool, you can stop those personalized ads and tracking.

Don’t worry, the DAA is a legit organization and doesn’t use your email address or phone number for anything other than the opt-out process, and the hashed versions are automatically deleted after 30 days.

I opted out with my primary email address and cell number.

Opt out for free here. You’re welcome. Where else can you get this valuable intel?