I love that Gen Z always finds a way to make things fun.
Small-biz tip: How to onboard a remote employee
If you’re a small business owner, onboarding a new employee virtually can be a huge undertaking. Taking a new hire out to lunch, giving them a tour of the office and introducing them to coworkers is often an integral part of the experience, but that might not be possible if you hire remote employees.
We went to the experts on hiring for answers, our sponsor LinkedIn. Read on to learn about hiring virtually and leaving your new team member with a great first impression.
1. Before they start
The pros at LinkedIn split successful onboarding into six phases. The first isn’t after your new hire has already come on board but about two weeks before they begin. Here’s what you should do before your new employee’s first day:
- Share a schedule for the employee’s first day with them.
- Explain everything they need to know about your business’s guidelines for virtual meetings, such as whether video is required and how many to expect.
- Be sure they have access to whatever hardware and software are required for their role.
2. First day
Two weeks later, the paperwork is signed and your new employee is ready. Here’s what you should do on their actual first day of work:
- Don’t overload your new employee! Treat the first day as an overview of what’s to come.
- Your employee’s first day isn’t a workday. It’s a learning experience.
- By the end of the first day, they should be ready to get to work for the rest of the week.
3. Second day
Here’s what you should do on your new employee’s second day of work:
- Let your employee get to know you, or their direct superior, as a manager and boss. Schedule one-on-one time to get to know each other and outline key expectations.
- This is also an excellent time to check in and see if they have questions about the onboarding or training processes.
4. First week
3 security steps every small business needs to take right now
Business accounts can be hacked as easily as personal accounts. Imagine all your hard work being held at ransom by a hacker or your data falling into the hands of someone who can sell it to the competition.
You need to secure your business as best you can, and here are three crucial tips to get started. This tip is brought to you by our sponsor, NetSuite.
Speed matters: If your website is too slow, customers leave. Use Google PageSpeed Insights to analyze your site’s performance. Enter your URL for a detailed analysis and steps, like compressing too-big image files and optimizing CSS code. Aim for a score of at least 90 for mobile and desktop.
🚨 Heads-up, small businesses: Hackers are breaking into WordPress-based websites and installing fake plugins packed with harmful code. When visitors come to your site, they might see a pop-up telling them to update their browser … but it’s actually info-stealing malware. They’re getting in with stolen credentials, so change yours now.
Fix your website! 4 ways to get more people to your site using SEO
A savvy business owner knows the value of website optimization. In today’s cutthroat digital marketplace, an SEO-friendly website with solid keyword research, meta tags, good page speed and backlinks helps you stand out. If you want to know how to improve search engine rankings for small business websites, you’ve come to the right place.
Small-biz tip: Don't overlook this digital danger
Are you the type of business owner who forgets about ex-employees as soon as they’re gone? Failing to remove former employees’ access to your systems and data could lead to security breaches. Don’t let poor offboarding practices be the weak link in your cybersecurity chain.
ChatGPT, find me customers: Use AI to find out what people are saying online so you can better target your company’s ads. Take a lesson from Shake Shack: They used a bot to scan 80,000 Reddit threads about chicken sandwiches, narrowed it down to the 30 most active and ran ads for their new sandwich. It worked — sales were 31% higher.
Have a Yelp page? Businesses that display their hours, phone number, website and a photo on Yelp get 7.6 times more pageviews per month. Dang. Log in and make sure yours is up to date!
Attn., business owners: Do this! Verify your business with Apple, and your logo will now pop up in the iPhone’s Phone, Mail, Maps and Wallet apps. Start by signing into Apple’s Business Connect page with your Apple account. Add your company info, register for the service, and you’re good to go.
Facebook ad tip for small-biz owners: Use Engagement Custom Audiences to target people who’ve already interacted with your content (e.g., someone who has liked one of your posts or watched a video). This cuts the cost of getting a qualified lead. Love that! To get started, go to Ads Manager > Audiences > Create a custom audience.
Personalize your biz emails: Instead of sending a one-size-fits-all marketing blast to your customers, try segmenting your audience to send the right message to the right person. Most email service providers let you set up multiple lists. MailChimp, Constant Contact and all the other big ones do. Smart!
Small-biz tip: Getting the right domain is an important part of settling on your business name. Check for a site name across different top-level domains (think .com, .net. and .biz), and see how much they cost at iwantmyname.com.
5 hidden fees costing your small business money
Starting your own business can be exciting, but it often comes with a rocky road ahead. Those rocks will cut into your wallet through several expenses. Miscalculating the daily costs of running a company can hurt you in the long run.
Free advertising: I heard from a reader who runs a nonprofit and wants to get the word out. That led me to Google Ad Grants. Qualifying nonprofits get up to $10,000 a month in free search ads. More info here.
Small business owners: Simplify your life with one financial tool that does it all
Are your finances as organized as you’d like them to be? Come on, be honest. For most business owners, the answer is a reluctant no.
As your company grows, you will have more expenses, contractors, KPIs and hands managing it all. If your communication happens through email, over the phone, in messages, and via spreadsheets, you will hit a wall sooner or later.
Principle of least privilege: Business owners, ask your IT folks if your accounts are set up this way. It means users and systems only get access to what they need to get their tasks done. It’s a simple way to keep your info safe.
Check your business’s Google Maps listing: Malicious competitors are using the “Suggest an edit” feature to change the location of a business’s pin on Google Maps. You probably wouldn’t know if this happened to you; Google doesn’t notify anyone. Duh.
🗺️ “Sofa King: Our prices are Sofa King low!” I’ll never forget when I saw that on a sign in Los Angeles. Own a biz? There’s a better way to get someone’s attention! Google Maps just added a bunch of options to make it simpler to get your business noticed and verified. Just upload a utility bill, a picture of your storefront or insurance documents. Follow the step-by-step instructions here.