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The rise of the ‘Chief Evangelist’
Many of today’s big tech companies have a “Chief Evangelist,” whose sole job is building a community of passionate users. Was the first company to adopt this position … A.) Amazon, B.) Apple, C.) Microsoft or D.) Sony?
The answer: B.) Apple. Guy Kawasaki became Apple’s first Chief Evangelist in 1983, and his job was to make the world love a Mac. Yeah, I’d say he did a pretty great job.
Tags: Amazon, Apple, Big Tech, Guy Kawasaki, Microsoft, Sony
